2K

2K is a Brazilian cosmetics manufacturer specialising in hair care, based in Santo Amaro da Imperatriz in the state of Santa Catarina, in the greater Florianópolis region. Rather than selling chiefly under its own name, the company operates as a private-label and outsourcing partner, producing hair products that other businesses bring to market under their own brands. It registers as a legal entity under the name 2K Cosméticos Ltda.

Sources differ on when the company began. The business database EMIS records an incorporation date of 10 November 2017 [8], while the company's own LinkedIn profile gives a founding year of 2018 [9]. The earlier registry date is the more formal of the two. The company's founders are not publicly disclosed.

2K's catalogue centres on hair care, split between a home-care line and a professional line. The home-care range covers everyday staples such as a hydrating shampoo and conditioner, while the professional line is broader and includes the products the company highlights most. Among these are Organic Protein, which the company associates with restoration, natural straightening, softness and shine; BTOX Capilar, a hair "botox" treatment described in similar terms; and a clarifying Shampoo Dilatador positioned for deep cleansing and removal of buildup. The professional line also lists a pH-control mask, a hydrating mask and a hair sunscreen.

The business itself is built around manufacturing for others. According to the company, its private-label service is a complete package: helping clients select and customise products, designing the brand and label, manufacturing and bottling, and supplying marketing materials such as 3D renderings, catalogues and social-media advertisements. It states a production turnaround of seven to twenty business days and offers sample kits to prospective clients. The company describes its reach as international, naming Europe, the Middle East, the Americas, Africa and Asia among the regions it serves.

2K frames itself as a commercial partner to the cosmetics industry rather than a consumer label. Its stated mission is to keep improving its product lines through research, quality processes and a competitive cost structure, with the aim of supporting clients' own growth. The company sums up its character as a mix of "Brazilian creativity, efficiency and punctuality", and lists values including a culture of excellence, customer proximity, research and innovation, and client commitment. Its marketing tagline invites clients to "transform your ideas into reality", with an explicit focus on women's hair.

On quality, the homepage cites compliance with ISO 22716, the international standard for good manufacturing practice in cosmetics, and conformity with the rules of ANVISA, Brazil's health regulator.

The company is active. It maintains a presence on Facebook and Instagram under the handle 2k.industria.cosmetica, and its website carries current product and service information. The site itself appears to have been rebuilt recently: as of mid-2025 several subpages still showed unreplaced template placeholder content, and the only blog entry was a default "Hello world" post dated 18 November 2025. Public information beyond the company's own channels and a small number of business listings is limited.