3ME Maestri

3ME Maestri is an Italian maker of professional hair brushes and hair-care products, based in Reggio Emilia and operating under the family company Maestri Elvares & Figli srl. The business was established in 1948 as a family enterprise and grew into a manufacturer supplying salons and professional stylists.[1][2] The name of the operating company translates from Italian as "Maestri Elvares and Sons," pointing to a founding family, though no individual founder is named publicly.

The brand centres on brush-making but has widened over the decades into shampoos, masks and treatments, permanent hair colour, styling products, makeup tools and a barber range. It remains active, selling directly through its own online shop and through beauty-supply retailers internationally.

The company traces its beginnings to 1948, when Maestri Elvares & Figli was founded as a family business in Reggio Emilia, in Italy's Emilia-Romagna region.[2] It describes itself as having become a world leader in the production of professional hair brushes, built on a focus on quality and close attention to customers.[2] The individual founders are not identified in the company's public materials; the legal entity carries the family surname Maestri.

Brush-making is the core of the range, organised into several named lines, including Neon Brush, Pure and Sweet Fruit Vibes, alongside thermal, pneumatic, ceramic, titanium and carbon variants. According to the company, its production combines traditional craftsmanship with modern injection-moulding and laser-marking equipment, and finished brushes pass a manual quality check before packaging.

Beyond brushes, 3ME Maestri develops professional hair-care and colour lines. Kyo Italy is a family of salon hair-care systems covering cleansing, hydration, restructuring and styling, while Freelimix spans permanent colour and a range of targeted treatment shampoos. The company's KYO colour lines are marketed as free of ammonia and of PPD, a common hair-dye ingredient.[1] The catalogue also extends to makeup brushes and tools, styling products, and a Gentlemens Barber Club line for barbers.

The company frames its outlook around keeping pace with the times, identifying new demands and shaping current trends while continuing to reinvent and refine itself. It sums up its identity in four words: quality, design, technology and evolution.[2] Its stated audience is professional: 3ME Maestri identifies itself as a professional supplier and offers trade discounts, while also selling directly to customers through its own shop.

Several of the brand's material claims concern environmental impact. Its Pure brush line uses handles that the company describes as made entirely from 100% recycled material with very low carbon emissions, part of a stated aim to reduce the environmental footprint of production.[6] For its wooden brushes, the company says the woods are treated only with ecological and vegan substances and are sourced from forests managed responsibly under strict environmental, social and economic standards.[4] Its plastic brushes are described as Made in Italy.[5]

No third-party certifications are documented for these claims, which rest on the company's own statements.

3ME Maestri is an active family-run manufacturer. Its website operates as a working online shop, its privacy and cookie policies were revised in 2024, and in mid-2026 the site carried a routine summer-break notice. Distribution reaches beyond Italy through international beauty-supply retailers. No English-language encyclopedic entry or major beauty-press coverage documents the brand, which is common for a business rooted in professional salon supply rather than consumer marketing.