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Summary
Overview
Family business (legal entity Maestri Elvares & Figli srl, Italian for 'Maestri Elvares & Sons') established in 1948 in Reggio Emilia, Italy; grew into a manufacturer of professional hair brushes and related hair-care and styling products.
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Timeline
History
1948
Family business Maestri Elvares & Figli founded in Reggio Emilia, Italy; later describes itself as a world leader in professional hair brushes.↗
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Range
Signature products
Kyo Italy (professional hair-care systems)
Kyo Italy↗
Freelimix (hair care and permanent hair colour)
Freelimix Colore Permanente↗
Neon Brush (brush line)
Neon Brush↗
Pure (brush line with recycled-material handles)
interamente realizzato in materiale 100% riciclato a bassissima emissione di CO2↗
Sweet Fruit Vibes (brush line)
Sweet Fruit Vibes↗
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Formulation & philosophy
Ingredients & philosophy
The brand frames its philosophy as keeping pace with the times, spotting new demands, shaping current trends, and constantly reinventing and improving itself.
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Group
Ownership & group
Parent company
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References
Sources
T1 primary · T2 secondary · T3 note- [1]T13me.ithomepage
- [2]T13me.it/chi-siamo/about
- [3]T23me.it/chi-siamo/produzione/science
- [4]T23me.it/i-nostri-legni/sustainability
- [5]T23me.it/le-nostre-plastiche/sustainability
- [6]T23me.it/pure/other