AIMX

AIMX is a beauty brand built around biocellulose face sheet masks, operated from Kaunas, Lithuania, by Bioklinika UAB (registered as Bioklinika Ltd.), a company that also runs the BIOFIRST aesthetic clinic [5]. The masks are formulated in Lithuania and manufactured in South Korea, a split that has led some retailers to describe AIMX as a Korean brand. The company remains active: its online store carries a 2026 copyright, and an Instagram post in May 2026 announced a limited-edition launch [15].

The brand sells a small range of single-use sheet masks across Lithuania and a dozen other European markets, positioning itself as a science-led, plant-based take on the K-beauty mask format rather than a broad cosmetics line.

AIMX is a trading name of Bioklinika UAB, whose legal seat is at Studentu st. 37 in Kaunas, Lithuania [5]. The same company operates BIOFIRST, a medical and aesthetic clinic, and acts as the data controller behind the aimxbeauty.com storefront. No founding year is published on the brand's own site, its LinkedIn profile, or in press coverage, and the brand does not name a founder [14]. According to AIMX, its masks are formulated by "an industry-respected biomedical doctor and professor," though the individual is not identified [3].

The brand's national identity is recorded inconsistently. AIMX's own LinkedIn page states the products are "developed in Lithuania with scientists, produced in advanced Korean labs," and the legal documents place the operator in Lithuania. At least one retailer, the Dutch shop Cosmania, instead describes AIMX as "a South Korean brand developed in collaboration with European skincare professionals" [12] — a framing that appears to treat the manufacturing location as the brand's origin.

AIMX's range centres on biocellulose sheet masks, each aimed at a specific concern. The line includes Hydrate Me (peptides), Renew Me (peptides and collagen), Cool Me (probiotics), Brighten Me (vitamin C) and Soothe Me, alongside Revive Me, an under-eye mask with hyaluronic acid. The masks draw on ingredients common to K-beauty formulations, including glutathione, ceramide NP, centella asiatica and multiple molecular weights of hyaluronic acid. The company also offers mask sets and a cryo ice roller.

The masks use what AIMX calls vegetable biocellulose, a single-use material the company says adapts to the face "like a second skin." Retailer descriptions characterise it as a biodegradable fibre many times thinner than a human hair, infused with up to 35 active ingredients [12]. The masks are made in South Korea under GMP manufacturing standards [10]. For its Hydrate Me mask, the company cites a single clinical result, stating that skin hydration increased by 106.3 percent [1].

The brand frames itself as more than a mask seller. On its wholesale page it describes AIMX as "a science-backed way of life, an ethical partnership, and a clean beauty company," with the tagline "Effective, natural cosmetics" [3]. The masks are developed, the company says, together with a leading South Korean manufacturer and European skincare professionals [1]. Although AIMX emphasises plant-based, biodegradable materials, it publishes no third-party certifications such as vegan or cruelty-free marks, and lists no formal sustainability targets.

AIMX sells directly online and through a network of European retailers, including Sephora, Debenhams and Boozt, and is stocked in the United Kingdom by Oliver Bonas [13]. The brand's site serves customers in around a dozen countries, among them Germany, France, the Netherlands and the Baltic states. On LinkedIn the company describes itself as the "#1 sheet mask brand in pharmacies" in Lithuania for 2025–2026, a self-reported claim that is not independently verified [14].

AIMX is active as of 2026. It maintains a working Shopify storefront with a 2026 copyright notice, an active Instagram account, and a LinkedIn page listing 11–50 employees for the wider Bioklinika organisation [14][15]. No awards, major press coverage, or controversies are documented.