alessandro

alessandro, the consumer-facing name of alessandro International GmbH, is a German nail- and hand-care company based in Düsseldorf. It was founded in 1989 and built its reputation first among salon professionals before growing into a brand sold directly to consumers [5]. The company, which styles its name in lowercase, remains active: its online shop carried current 2025/2026 seasonal collections and a spring promotion as recently as April 2026 [1].

The brand's earliest focus was professional nail sculpting, and that heritage still shapes its catalogue. Professional Beauty, a UK trade title, reports that alessandro offers more than 2,000 professional products for hands, nails and feet [5]. The company says its product DNA carries that professional background into the consumer range, and it positions hand care on the same footing as skincare, describing its routine as built on a "skinification" approach.

alessandro was established in Germany in 1989. The founder is generally identified as Silvia Troska, named by Professional Beauty as the company's founder and style director [5]; the lower-authority brand-history site 1000logos gives the spelling "Sylvia Troska" and adds that she already ran several manicure salons at the time [6]. The brand's own About page does not name a founder, so the attribution rests on these third-party sources. According to the interview, Troska set out to develop high-quality, gentle products for nail sculpting [5].

The company is registered in Düsseldorf as alessandro International GmbH, with its address on Erkrather Straße in the city's Flingern Süd area [3].

The brand's signature line is Striplac, a UV-cured nail polish marketed under the slogan "colour-stay-peel-repeat." The company describes it as a peel-off polish that hardens under an LED lamp, lasts up to fifteen days and can be removed by peeling rather than with acetone [1]. Striplac is sold under a "Peel or Soak" system that offers both peel-off and soak-off removal, and the brand markets it across more than 100 shades. In its Professional Beauty interview, the company characterised Striplac as a "world-first Peel Off UV Nail Polish" [5].

Beyond Striplac, the range includes the plant-based Hybrid Soul Gel Polish, a classic vegan nail lacquer, and the Lac Sensation UV polish, which the company says is available in 99 colours [5]. Alongside polish, alessandro sells hand-, nail- and foot-care products. Its hand creams and treatments are formulated around ingredients such as hyaluronic acid, aloe vera, ceramides, panthenol and niacinamide, and the express nail hardener is built around silicon, AHA and an ingredient the brand lists as hexanal.

alessandro frames itself as a family brand guided by a shared vision since 1989, combining quality, innovation and trend awareness. "Hand care is just as important to us as skin care," the company states, and it presents its mission as inspiring new generations to look after their hands, nails and feet. The brand emblem is a peacock.

The company also makes ethical claims for its colour products. It states that all of its polishes are vegan and free from animal testing, and frames environmental concern as a priority [1]. For its Striplac colours specifically, the brand repeats that they are vegan and cruelty-free [4]. alessandro publishes consumer-survey figures for the line, reporting, for example, that 94 percent of a small two-week user panel said their nail quality had improved [1].

alessandro sells through several channels. It runs a direct-to-consumer online shop, a separate business-customer (B2B) shop reflecting its professional roots, and a store-locator for physical points of sale [1]. Through retailers its products reach markets beyond Germany.

alessandro is active. Its webshop was operating with current 2026 promotions and recent seasonal collections, and the company states that more than 100,000 customers have used its products [1]. With a founding date of 1989, the brand has been in business for more than 30 years.