Alex plus by alex perfume

Alex+ by Alex Perfume is an Italian niche fragrance line founded in 2022 [1]. It was created through a collaboration between Alessandro Malandruccolo, a fragrance content creator who works under the name Alex Perfume, and the perfumer Arturetto Landi, who is based at MANE in Dubai [2]. The line is small and tightly focused: four scents, all released in Extrait de Parfum concentration, all composed by Landi.

The brand is unusual in that no brand-owned website has been found for it. Its catalogue and history are documented chiefly on the fragrance database Fragrantica, which serves as its main public reference point, while the perfumes themselves are sold through niche e-tailers and the founder's social-media channels [1]. The brand remains active; its most recent release dates to 2024, and the founder has continued to build a large social-media following into 2025.

The line grew out of a specific idea set by its founder. According to Fragrantica, Alex+ "arises from a challenge by its founder: to make the fragrance perceivable even through a screen" [2] — a goal rooted in Malandruccolo's work as a fragrance reviewer, where scent has to be conveyed to an audience that cannot smell it. Retailer material describes the brand's aim as "transforming images into bottled scents."

Malandruccolo built his profile as one of Italy's most-followed fragrance influencers before launching the line. Italian beauty press has reported figures of more than 1.3 million TikTok followers, over 579,000 on Instagram and more than 100,000 YouTube subscribers, and has called him among the first influencers to reach such numbers covering fragrance alone [10]. An editorial profile noted that his endorsements carried measurable commercial weight for other houses he reviewed, with his approach aimed at "younger, luxury-spending audiences" [9].

The perfumery side rests on a single collaborator. Every Alex+ scent is composed by Arturetto Landi, whom Fragrantica describes as a master perfumer working with MANE.

The collection consists of four fragrances, all Extrait de Parfum: Salvia+, Rum+, Golpar+ and Tabacco+. According to Fragrantica, the earliest was created in 2022 and the newest, Tabacco+, in 2024 [2].

Each leans on a distinct central material. Salvia+ is built around clary sage with lime, ginger and sandalwood, and is described in retailer copy as a "glacial emotion evoking wild clary sage on a siliceous cliff at high altitude," with a claimed wear time of more than twelve hours. Rum+ is a boozy, gourmand composition of cherry, rum, vanilla, cocoa, leather and oud, summarised on its product page as "a true sexy bomb." Golpar+ is a unisex spicy scent that uses CO2-extracted Iranian golpar alongside black pepper and vetiver. Tabacco+ pairs tobacco with honey, hazelnut and vanilla, described as "strong, seductive and sweet at the same time."

The brand sums itself up with the tagline "a glitch in the system" [3]. Retailer-hosted brand text frames it as niche, artistic perfumery that sets out to break conventional boundaries, and presents the screen-perceivable concept as its organising idea. Fragrantica positions the line as "intense and bold," aimed at niche fragrance enthusiasts, and sold at a luxury price tier within that segment [2].

No direct-to-consumer site operated by the brand has been identified. Research treats the Fragrantica designer page as the canonical reference URL for the line, while noting that this is a third-party database rather than a brand-owned site; no brand-DTC site was discovered [1]. In practice the perfumes are distributed through European niche-perfumery e-tailers, including 50-ml.com, and the US-facing retailer NicchiaLuxury, in addition to the founder's own channels.

The founder operates two separate fragrance lines that are easily confused. This article covers Alex+ by Alex Perfume, the line founded in 2022 with four fragrances composed by Arturetto Landi [2]. A later, distinct line marketed as "Alex Perfume's" — three fragrances released between 2023 and 2025 with different perfumers — is a separate project by the same founder and is not the subject here [11].

The brand is active. Its most recent fragrance, Tabacco+, was released in 2024, and the founder has remained highly visible on social media through 2025 [10]. Its scope appears to be single-country, centred on Italy with EU-focused niche distribution; available sources do not establish a wider international footprint.