Allcura

Allcura is a German family company based in Wertheim that makes and sells natural remedies, dietary supplements and a smaller line of natural cosmetics [2]. Its legal entity is allcura Naturheilmittel GmbH, and the company describes itself as having been on the market for more than 40 years. Supplements and remedies built around bee products, algae, sea buckthorn and vitamins make up most of the range; the cosmetics side centres on tea tree, aloe vera and Manuka honey care products and on Balsamka, a line of balms, gels and oils for massage and sport.

The business is small. A German B2B directory lists it with 10 to 19 employees and a delivery area covering Europe [9]. It sells through its own web shop and through specialist channels such as pharmacies, health-food shops, naturopaths and massage therapists in Germany and Austria.

Allcura did not begin with its present owners. According to the company, Johann Ebi took over the allcura brand when it already existed, and its roots reach back more than four decades [2]. The company does not name the original founders, and it gives no year for the takeover.

Allcura presents Ebi's background as central to its character. He grew up on a large farm, attended agricultural school in Nürtingen and later completed commercial training. The company says he brought both business experience and a close bond with nature to the brand, and it links that bond to the natural focus of the range today.

Much of the documented history comes from the German commercial register. The company was originally registered in Darmstadt and moved its registered seat to Wertheim in 2006, under the name allcura Naturheilmittel Herstellung und Vertrieb GmbH ("allcura natural remedies manufacturing and distribution") [10]. A combined word and figurative trademark, "allcura Naturheilmittel", was published in 2009.

The most important change came in 2017. Johann Ebi handed the management of the company to his son, Tobias Ebi [2]. According to Allcura, the younger Ebi expanded online sales and broadened the product range. The register records the same transition: in May 2017 Tobias Ebi was entered as managing director, and the company adopted its shorter current name, allcura Naturheilmittel GmbH [10]. Four further trademark filings followed in 2018.

In 2022 the register published a notice that the company, as the transferring entity, had carried out a spin-off (a partial demerger, in which part of a business is moved into another company) [10]. The published notice does not describe which part of the business was transferred. A further change among the managing directors was registered in February 2026.

Allcura describes itself as a family business, and the Ebi family has run it since Johann Ebi's takeover. No outside parent company is publicly named. Register filings list Aquarius Naturheilmittel Handelsgesellschaft mbH as a shareholder in filings published between 2008 and 2023, and ESTA Verwaltungs GmbH, a Wertheim company, appears as a shareholder in 2013 [10]. How these holdings relate to the family's ownership is not publicly explained, and there is no documented acquisition of the brand by a larger group.

The company's guiding motto is "Den Menschen etwas Gutes tun", which translates as "to do something good for people". Allcura says it develops products that support body and soul in a gentle way. Its tagline, "Natürlich wertvoll", means roughly "naturally valuable".

A second idea runs through the company's self-description: less is often more. Allcura states that it uses only as many ingredients as a product needs, without unnecessary additives. As a family company with what it calls decades of tradition, it names three values as especially important: naturalness, reliability and consistency, and innovation.

Allcura also describes a set of everyday environmental measures at its Wertheim headquarters. It uses rainwater to flush toilets, which cuts its use of drinking water. When packing orders, it uses recycled or recyclable filling paper where possible, and it combines shipments to avoid extra transport runs. These are practical operating measures rather than formal commitments; no third-party environmental or cosmetics certifications are documented for the brand.

The web shop lists more than 250 products across more than 15 categories [1]. Most of them are food supplements and natural remedies. The supplement side includes bee products such as Manuka honey, propolis and royal jelly, along with colostrum, sea buckthorn, algae such as spirulina, chlorella and AFA algae, ginseng, teas, juices, and a broad spread of vitamins, minerals and amino acids.

Cosmetics form a distinct section of the shop, divided into skincare, creams, oils, sport and massage, body care and hygiene, and aloe vera. Several ingredients recur across both halves of the range. Tea tree, aloe vera, Manuka honey, propolis and sea buckthorn each appear as their own product families, and the company says its tea tree products are well suited to skin care.

Among the cosmetics, a few products stand out on the company's own pages:

- Balsamka is Allcura's line for massage, sport, prevention and recovery [4]. It includes a balm, a movement gel, a movement oil, a foot cream and a balm for hard, callused skin. - Teebaumölseife is a tea tree oil soap, which the company describes as a pure plant-oil soap made with organic tea tree oil, avocado oil and honey. - Aloe Vera Gel is listed first on the company's cosmetics bestseller page. - Teebaumöl-Creme, a 100 ml tea tree oil cream, sits within the dedicated tea tree range.

The company also sells Manuka cosmetics alongside its Manuka honey.

Some products carry organic status. Allcura's legal notice names the EU organic control body DE-ÖKO-001, and the organic label applies to selected items such as an organic tea tree oil, organic black seed oil and organic turmeric capsules [3]. It is not a claim made for the whole range.

Allcura sells directly through its own web shop, which ships within Europe. According to the company, its products are also available across Germany and Austria in health-food shops, from naturopaths and massage therapists, and on request in many pharmacies [1]. A separate business-customer service supplies trade buyers. The company says therapists, naturopaths, massage practices, health-food shops and doctors have been among its customers for many years.

Allcura is active. As of October 2026, its web shop was trading and listed new products, including citicoline (CDP) capsules and shilajit capsules, and its legal notice was dated 1 October 2026 [3]. The company continues to file annual accounts with the commercial register; its report for the 2024 financial year was published in February 2026 [10]. It remains a small, family-run company centred on Germany and Austria, led since 2017 by Tobias Ebi.