Almased Wellness

Almased Wellness is a German, family-owned company based in Bienenbüttel, in the state of Lower Saxony, built around a single flagship product: a powdered meal-replacement shake blended from soy protein, yogurt and honey. Marketed as a "health superfood protein" for metabolism, weight management and energy, it is sold both directly to consumers and through third-party retailers. The company remains active, maintaining separate country sites for Germany, Austria, Switzerland, the United Kingdom and the United States as of 2026.

The exact founding year is not firmly documented. German Wikipedia dates the formula's development to the mid-1980s [9], while the company's own account says only that its story "began over 30 years ago" at a kitchen table in Bienenbüttel, giving no incorporation year [3]. The legal entity is registered as Almased Wellness GmbH.

Almased traces its origin to Hubertus Trouillé, a naturopath — in German, a Heilpraktiker — who developed the original recipe in his home kitchen. According to the company, he combined soy, yogurt and honey into a formula meant to support patients with slow metabolism, tested it on himself, and only then shared it with others [8]. The weight-loss effect, the company says, emerged as an unintended benefit rather than the original aim, and later became the product's central purpose.

Trouillé worked with his son André to refine the fermentation process behind the mixture. The business has stayed within the family: André Trouillé serves as chief executive, and his daughter Ann-Kathrin Trouillé joined the company in 2019. Almased describes itself as "a family business between tradition and innovation."

A turning point came in 1996, when a diet book by Dr. Markert, "Die Markert-Diät," popularised a fasting protocol built around the shake [9]. An international study in 2004 reported that the product supported fat burning while preserving muscle mass, and the company states it has since been ranked first in a European over-the-counter study several times since 2010 [3].

By the mid-2010s Almased had become the dominant brand in its category in Germany. A 2014 ruling by the Cologne Higher Regional Court put its share of the domestic dietetic-foods segment at around 80%, and its 2015 revenue was estimated at roughly €100 million [9].

The company sells its shake in two main varieties, Almased Original and an almond-vanilla version. The formula centres on non-GMO soy protein, cultured yogurt and raw honey, with the company also highlighting a naturally occurring compound called spermidine.

Almased attributes the product's effect to a proprietary fermentation process. It says blending the ingredients "at optimal proportions, temperature, and timing" generates what it calls "80 Bioactive Peptides," compounds it describes as dormant in the raw ingredients until activated during manufacturing [6]. Production, according to the company, spans facilities in Belgium, Germany and the United States. The company lists the product as gluten-free, non-GMO, vegetarian, preservative-free, kosher and cruelty-free.

To support its health claims, Almased points to research involving several universities and clinical centres, among them Freiburg University, the University of Alberta, the University of Witten, Wake Forest University School of Medicine and London Metropolitan University [7]. It says the studies indicate benefits for weight reduction, cardiovascular health and blood-sugar control, including reductions in HbA1c among people with advanced Type 2 diabetes [7].

Almased frames itself as a family enterprise rooted in naturopathy, built on three principles it labels naturalness, effectiveness and competence. Its stated motto, "One product - One brand - One promise," reflects a deliberate focus on a single core product. The company's declared values include empathy, expertise, trustworthiness and quality, and it describes its purpose as helping people lead healthier lives.

The company cites several favourable notices in its own materials, including a "Top Meal Replacement" mention from Medical Daily, "Best All-Natural Protein" from Mom Junction, and "Best Meal Replacement" from First for Women. These are presented by the company rather than independently confirmed.

Almased has drawn regulatory and consumer-testing scrutiny in Germany. In 2015, the Lüneburg Regional Court ruled that advertising involving doctors breached the European Union's Health Claims Regulation [9]. In 2019, the German consumer magazine Öko-Test gave the product a failing grade, "ungenügend," in an assessment of its ingredients [9].

Almased Wellness remains an active, family-owned company. Its website carried a 2026 copyright and a functioning online shop, and it operates separate sites for the German, Austrian, Swiss, British and US markets.