Alyson Oldoini

Alyson Oldoini is an Italian niche perfume house based in Como, launched in 2013 [2]. It was founded by Alyson Oldoini, a member of the aristocratic Genoese Oldoini family, and positions itself where Italian craftsmanship meets the tradition of French perfumery. The company is owned by Luciano Oldoini S.r.l. [1], and its fragrances are sold in the luxury segment under the Alyson Luxury Scents name.

The house remains active. Its own online boutique continues to operate, offering the current Alyson Luxury Scents range alongside a refillable collection.

The brand takes its name from its founder, Alyson Oldoini, described as a titled noble belonging to the lineage of the Oldoini, a family of Genoese Marquises and Patricians originally from La Spezia in Liguria and recorded in Italy's official register of nobility [2][4]. She spent her childhood at the family villa and works from the Lake Como area.

The house grew out of a meeting in Paris between Oldoini and the French perfumer Benoist Lapouza, of Fragrance Resources [3]. After about two years of collaboration, the ALYSONOLDOINI brand launched in 2013 with its first eau de parfum. The debut collection comprised six perfumes — three masculine and three feminine — presented in metallic bottles and luxury coffrets [3]. The company frames its historical family heritage as the added value behind the brand.

The Alyson Luxury Scents line includes Oranger Moi, Rose Profond, Black Violet, Marine Vodka, Crystal Oud, Bucato Royale, Diafana Skin and Bourbon Oud. Chocman Mint, an oriental vanilla scent, followed in 2014 [4], and the range also features the warm, unisex Rhum d'Hiver. A retailer listing the house describes it as combining Italian artisanal elegance with French perfumery.

Presentation is central to the brand's positioning. Bottles are finished with platinum plating and housed in crocodile-textured cases — white for women's fragrances and black for men's [4]. The company says it works with select raw materials at high concentration and pursues "the search for the best," introducing the brand only in the luxury segment. It also states that its formulas are clinically tested and comply with current health regulations [1]. More recently, the house has added a refillable version of the Alyson Luxury Scents collection.

The house was profiled by the fragrance database Fragrantica in an editorial feature, "Perfume Renaissance: Alyson Oldoini," which presented it as part of a wider revival of niche perfumery in the 2010s [3].

The brand is active, with a functioning brand-owned boutique still selling its current line. The most recent dated product launch identified in available sources is Chocman Mint in 2014, consistent with the pace of a small niche house.