Amioud

Amioud is an Italian fragrance brand that makes scented products designed for hair rather than skin. Conceived and produced in Italy in partnership with specialist laboratories, the company describes itself as the first brand dedicated entirely to hair perfumes, framing its work in the language of artistic, or niche, perfumery [3]. It is a young, small-scale operation whose three debut fragrances were released in 2025 [7].

Amioud sells directly through its own Italian-language website, which also offers an English-language version, and its products are distributed by Roby Profumi [1]. The brand's tagline is "The essence of your hair."

Amioud presents its products as highly concentrated "extrait de parfum" formulas made for hair, and describes perfuming as what it calls a "sensorial, artistic and inclusive ritual" [3]. The company frames fragrance as an extension of personality and says its scents are genderless, intended for people who want to stand out "without labels" [4]. Its stated pillars include artistic perfumery for hair, high-concentration extracts, hair-friendly formulas and an inclusive, unisex approach.

The debut line comprises three fragrances, all released in 2025: Amber Dusk, an oriental vanilla scent; Bubble Garden, a floral fruity gourmand; and Midnight in Florence, an oriental floral [7]. Each is sold as a fragrance extract meant to be sprayed on dry hair, though the company notes it can also be used on skin and clothing [6].

Amioud highlights hair-conditioning ingredients in its formulas, among them hydrolysed keratin, hydrolysed collagen and linseed (flax seed) oil, which it says strengthen and protect the hair fibre [6]. According to the company, the perfumes contain no harsh alcohols and no substances that dry out or weaken hair [4]. The published ingredient list for Amber Dusk, however, names denatured alcohol (Alcohol denat.) as its first ingredient, so the formula is not alcohol-free [6].

Amioud is active. Its debut fragrances appeared in 2025, and it runs a direct-to-consumer storefront alongside an active social presence under the handle @amioudofficial on Instagram, TikTok and Facebook [1]. Distribution evidence so far centres on Italy, where the brand maintains a network of retailers in addition to its own online shop.