ANILLO

ANILLO is a South Korean beauty brand specialising in haircare, body care and fragrance. It is based in the Gangnam district of Seoul and is operated by Mediquitous Co., Ltd., a Korean company led by chief executive DooJin Lee [1]. The brand positions its products as a way to turn everyday washing and grooming into a calmer, scent-led ritual, and trades under the tagline "Moments of Pause, Delivered."

The name is taken from the Spanish word for "ring" or "circle", which the company links to ideas of completeness and the cyclical nature of self-care [2]. Despite the Spanish wording, the brand itself is Korean rather than Spanish; the term is used as a concept rather than a reference to origin.

ANILLO frames its range around what it calls a "personal ritual of relaxation and renewal", pairing cleansing and grooming products with fragrance intended to soothe the senses and lift the mood [3]. Its own materials describe the aim as transforming "everyday routines into sensory-rich rituals of comfort and renewal, with clean, vegan beauty at its heart" [4], and summarise the offer as products "for hair, body & your daily scented escape" [1].

Editorial coverage has placed the brand within a wider "essential minimalist" trend in beauty, describing its visual identity as muted and restrained and characterising the tone as a quiet, understated kind of luxury aimed at design-conscious shoppers [5]. The brand's stated audience is consumers looking for pared-back routines that still feel emotionally considered.

The catalogue is organised into hair, body, fragrance and lifestyle lines, with most products grouped into named scent collections such as Bitter Orange, Rosy Night, Gardenia Veil, Dark Beer Biome, Patchouli Garden, Neroli Wood and Black Tea. Haircare spans shampoos, treatments, essences and scalp products, while the body range covers washes, lotions, hand creams, body scrubs and bath salts. Frequently highlighted items include the Rosy Night Repair Shampoo, the Dark Beer Biome Scalp Foam Ampoule and the Fig Whisky Hydrating Body Oil [6].

Fragrance is a distinct part of the line rather than an add-on: ANILLO sells eau de parfum in 50 ml and 10 ml sizes across the same scent families used elsewhere in the catalogue, alongside discovery sets and home-scenting products. A lifestyle category adds accessories such as pouches, hair clips, a wooden brush and a jade gua sha comb.

The company describes its formulas as vegan and cruelty-free, made with natural ingredients [7], and states on an affiliated site that they avoid sulfates, silicones and parabens [8]. No formal third-party certifications are listed in the available sources, so these appear to be self-declared claims. On packaging, ANILLO says it uses minimal, eco-friendly materials and soy-based ink [7]. The company also states that it donates a portion of profits to the Animal Freedom Alliance in support of anti-animal-testing work [7].

ANILLO sells directly through its own website and operates dedicated storefronts for the Korean and Japanese markets, the latter via the Qoo10 platform. Beyond its own channels, the brand has described being available through an Amazon store and a number of K-beauty retailers, including Soko Glam, Stylevana and Stylekorean [1].

The beauty trend site Mintoiro featured ANILLO in its Haircare Trend Forecast 2026, naming it "a brand to watch", and published a dedicated profile of the brand in October 2025 [5]. No industry awards are recorded in the available sources.

The brand is active. Its own channels feature recent launches, including a Bitter Orange body collection marketed as a new release, and it appeared in editorial trend coverage for 2026 [1][5]. Its parent company, Mediquitous, continues to operate from Seoul.