Another Face

Another Face is a South Korean skincare brand launched in October 2024 by Myungin Cosmetics Co., Ltd., a Gimpo-based manufacturer that exports to roughly 80 countries [8]. The brand is built around the idea of "slow aging" — skincare aimed at people in their twenties who, in the company's framing, would rather face and enjoy change than fight signs of aging. Its product range is organised around a proprietary peptide-and-panthenol complex the company calls Peptathenol.

As a brand, Another Face dates only to 2024 [8]; its parent, Myungin Cosmetics, is the older entity, founded in 2007. The company's own site does not state a founding year explicitly, and the 2024 date comes from Korean trade and business press covering the launch.

Another Face is the own-label brand of Myungin Cosmetics Co., Ltd., headquartered in Gimpo, Gyeonggi Province [2]. Myungin describes itself as a K-beauty manufacturer and exporter active across many markets, and Another Face represents a consumer-facing brand built on that manufacturing base rather than a standalone start-up. Korean coverage of the launch placed exports at approximately 80 countries [8]. The company also runs a separate brand, Farmstay.

The launch was timed for October 2024. Money Today reported the date as 21 October and the trade publication Jangup Sinmun as 22 October, both in coverage of the same debut [8][7].

The brand's central concept is "slow aging" rather than anti-aging. According to Another Face, the aim is to "actively face and enjoy changing rather than aging," with skincare positioned as early, preventative care begun in one's twenties. Taglines used across the company's Korean and English sites include "Slow Aging — Another Skincare," and the brand frames its mission as solving a range of skin concerns through what it describes as trendy, patented formulations.

The Polish retailer Skincare.pl, which carries the line in Europe, describes Another Face as a Korean brand combining modern technology with skincare under a "Slow & Enjoy Aging" philosophy [9].

Another Face debuted with an eight-product line under the Peptathenol name, spanning toner, serum, cream, sunscreen, a hydrogel mask, a modeling pack, and cleansing oil and foam [7]. The brand identifies Peptathenol — described as a double formula of peptides and panthenol intended to hydrate skin and reinforce its barrier — as its hero ingredient, alongside niacinamide, ceramides and a multi-peptide blend.

The company has signalled further proprietary complexes beyond the initial range. Jangup Sinmun reported two upcoming formulations: Pantoacid, an AHA/BHA/PHA blend, and Niacthion, pairing niacinamide with glutathione for brightening [7]. A representative also indicated plans to extend the brand into "enjoy-aging" colour cosmetics.

The brand's English-language materials use the spelling "Peptathenol," while some Korean-language pages render the ingredient as "Peptanol"; the English form is the one used on the brand's international site and at retailers such as Olive Young Global and Skincare.pl.

As a 2024 launch, Another Face has a limited press footprint concentrated in Korean industry media. Money Today and Jangup Sinmun both covered the debut, and the Korean beauty magazine Glammy featured the brand's line [8][7]. The company selected model Lee Soo-ah — described in Korean coverage as "Korea's Devon Aoki" — as its brand muse and the face of the campaign [8]. The brand's homepage also highlights a "pick" associated with MAMAMOO's Solar [1].

On its notice board, Another Face reported that its Olive Young launch — Olive Young being a leading Korean health-and-beauty chain — sold out on the first day [4]. Parent company Myungin Cosmetics has exhibited at Cosmoprof Asia in Hong Kong.

Another Face is active. It launched in late 2024 and sells through its own online store, Olive Young in Korea and Olive Young Global, and the European retailer Skincare.pl, with active Instagram, TikTok and YouTube channels [9]. As a recent brand backed by an established manufacturer, it remains in an early growth phase, with documented coverage so far limited largely to Korean trade media and retailer listings.