Apricot

Apricot is a German skincare brand based in Munich, founded in 2014 by Verena Jäger [9]. It is built around an unusual format: reusable medical-silicone pads and patches that are pressed onto the skin to smooth wrinkles, used in place of conventional creams. The company trades as APRICOT Beauty and describes itself as a beauty and healthcare label.

The name Apricot is shared by other companies in adjacent fields, including shapewear and beauty devices. This brand is neither — it is a topical cosmetics maker whose signature products are silicone anti-wrinkle pads rather than electronic devices or garments [1].

The brand grew out of a personal health crisis. According to a founder interview, Verena Jäger developed noticeably more wrinkles than her age would suggest, and, dissatisfied with conventional treatments, set out to make her own solution [9]. The first beauty pads were inspired by technology used in scar care, which Jäger adapted into a self-adhesive pad worn on the skin [9]. The company frames the origin plainly on its own pages, describing the brand as born from "a very personal experience" and the wish for skincare that is simple to apply and fit into daily life.

Apricot's core range is built on reusable silicone pads cut for specific areas of the face and body — around the eyes, the forehead, the neck and the décolletage — alongside patches, tapes, cleansing products and beauty sets. Product names lean playful, among them eye pads called "me, myself and eye" and décolletage pads called "liberté décolleté" [8]. Active ingredients cited by the company include hyaluronic acid, ectoin, hexapeptide-8, aloe vera, vitamin C, panthenol and niacinamide.

The pads are the brand's central innovation. According to Apricot, each is hand-poured in two layers of medical silicone — a carrier layer and an adhesive layer containing hyaluronic acid — and the layers are fused rather than cut so the edges seal. The company says it holds an international patent on this functional principle [3]. It also states the pads can be reused up to 30 times, positioning them as a lower-waste alternative to single-use sheet masks [3]. In 2024 the brand introduced pads built around ectoin, a compound derived from microorganisms that live in extreme environments, in two products marketed as "magic allrounder" eye-temple pads and "smooth operator" forehead pads [7].

Apricot positions itself around simplicity and sustainability, summed up in the phrase "fewer products, fewer steps, more effect." The company lists its values as sustainability, vegan and cruelty-free formulation, transparency, authenticity and empowerment. In trade coverage the brand has been characterised as a Munich company "committed to ending 'Beauty Trash'" through reusable, lower-emission skincare [7]. Its marketing tagline is "glatte Haut in 1 Stunde" — smooth skin in one hour — a reference to the roughly one-hour wear time the pads are designed for [8].

Production is regional. Apricot says its pads are hand-cast and packaged in the Munich area of Bavaria, with quality checks carried out locally and ingredients sourced within the region to keep transport routes short. On the ethics side, the company states its production is fully vegan and PETA-certified, a status it dates to 2014 [4]. It also describes its packaging as 100% FSC-certified natural paper and fully recyclable, and frames reusability, recyclable packaging and local production as the three pillars of its environmental approach [4].

Apricot has been covered by German beauty and natural-cosmetics outlets rather than honoured with formal awards. Peppermynta, a sustainable-beauty publication, profiled it in 2020 as a natural-cosmetics label whose pads "stick wrinkles away rather than cream them away" [8]. Beautypunk reported on the 2024 ectoin launch [7], and Beauty Independent published a founder interview with Jäger covering the brand's origins [9]. The company's own pages reference a 2025 quality mark from the Deutsches Institut für Produkt- und Marktbewertung; no other awards are documented.

Apricot is active. Its website carries a regularly updated magazine, it launched new products in 2024 with editorial coverage, and it sells through its own site, selected online partners and retail across the German-speaking market. Ownership is not publicly documented, and no parent company is recorded.