AQUANOVA

AQUANOVA is a bath textiles and bathroom-accessories company that dates its origins to Maastricht in the Netherlands in 1948 [2]. Today it operates from Maasmechelen in Belgium, where its legal entity, Aquanova NV, is registered. Its range centres on towels, bath mats, bathrobes and bathroom accessories, with liquid soaps and home fragrance forming a smaller part of the catalogue.

The company sells to private homes as well as hotels, spas and contract interiors. According to AQUANOVA, its collections are available in more than 50 countries through department stores, interior shops and online retailers [2]. It remains active, with a working online store and a sustainability programme it began in 2023.

The brand's own account of its beginnings is brief. Its story page opens with the words "est. Maastricht 1948", and the homepage carries the tagline "Comfort and Style since 1948". The Italian design retailer Mohd repeats the same origin, describing AQUANOVA as founded in the Netherlands in 1948 [5].

No published source names the founders or describes what the business first made or sold. The available accounts also do not explain how the company came to be based in Belgium.

Two dates appear for the company's start, and they describe different things. AQUANOVA dates its founding to 1948 in Maastricht [2]. The Belgian company register, by contrast, records the current legal entity, a public limited company with enterprise number 0439.777.511, as established on 29 December 1989 in Maasmechelen [6]. The same enterprise number appears as the VAT number on the brand's website, which ties the two together. The 1989 date therefore marks the present Belgian company rather than the brand's first appearance. How the business moved from the Dutch city to its Belgian base is not documented.

The most recent dated milestone concerns sustainability. In the summer of 2023, the company joined a sustainability project started by the Belgium Chamber of Commerce [3]. It describes its goal for the following two to three years as "clear and ambitious".

No parent company or outside owner is documented, and no acquisitions are recorded. The Belgian register lists Sylvain Piereij and Tamara Hecker as managing directors, alongside a partner company, Syclado BV, represented by Johannes Piereij [6]. The register gives the company's main activities as the wholesale and retail sale of household linen. It shows a workforce of about 50 full-time equivalents [6].

AQUANOVA frames the bathroom as a private moment at the start and end of a busy day, a time when "body and mind take center stage". Its stated belief is that functionality and comfort should go together. The company describes its mission as creating products that improve daily routines, whether at home, in a hotel or at a spa.

Mohd presents the brand in similar terms. The retailer describes coordinated collections in which colour, texture and proportion are planned to work with the architecture of a bathroom, and it lists private residences, hotels, spas and contract projects as the settings the products are designed for [5].

Distribution runs through several channels. Alongside its own web shop, the company points customers to a store finder for authorised dealers and to partner web stores, and it runs a separate dealer portal for trade buyers. It also operates a boutique at Maasmechelen Village, an outlet shopping centre, which describes the shop as offering the brand's "high-end textiles and bathroom accessories" [7].

Textiles make up the core of the range. The London towel collection uses Egyptian cotton, which the company describes as thick and silky, with a weight of at least 600 grams per square metre. The Oslo and Sava towels are made with organic cotton, and the Sava line is presented as combining comfort with lower environmental impact. Bath mats and bath gowns complete the textile side of the catalogue.

Bathroom accessories form the second large group. Soap dispensers and matching sets are sold under short model names such as Porto, Figo, Nero, Hammam and Luxor. Mohd highlights other pieces, including the Nero mirror, the Yuri towel holder and the Ona bin. Laundry baskets have their own line: the Cino basket and the Finn basket, which is made from reclaimed leather.

AQUANOVA's personal-care products are limited to soaps. The Paris liquid soap, the company says, contains more than 95 percent ingredients of natural origin and comes in four scents, which are not named. The wider catalogue also includes reed diffusers, scented candles and room sprays for the home, as well as mirrors, storage baskets and waste bins.

### Certifications

The certifications AQUANOVA cites all apply to textiles rather than cosmetics [3]. The Global Organic Textile Standard (GOTS) covers the organic-cotton Oslo and Sava towels. The Global Recycled Standard (GRS), which verifies recycled content at each stage of the supply chain, applies to certain bath mats. OEKO-TEX Standard 100, a label for textiles tested for harmful substances, covers a number of collections; the company lists Alma, Dormio, Kemen, London, Mauro, Musa, Mya, Rio, Sava and Viggo. It has also introduced its own Aquanova Green Label to mark products it considers to meet high sustainability standards.

No vegan, cruelty-free or other cosmetics certifications are documented. Manufacturing locations are not stated publicly.

The company presents sustainability as a guiding principle and says its commitment is aligned with the United Nations' 17 Sustainable Development Goals [3]. Beyond the certified product lines and the 2023 Chamber of Commerce project, it points to the use of recycled materials in its mats and reclaimed leather in the Finn basket as examples of this approach.

AQUANOVA is active. As of November 2026, its website runs a working online store with current collections and promotions, carries a 2026 copyright notice and lists its Belgian address and VAT number [1]. The company also maintains accounts on Instagram, Facebook, YouTube, TikTok and Pinterest.