Argan De Luxe

Argan De Luxe is a haircare brand built around Moroccan argan oil and other plant-derived oils. It is a house brand of Colornow Cosmetic Limited, a contract manufacturer that describes itself as a "Professional OEM & ODM Hair Products Manufacturer" [4]. The range covers shampoos, conditioners, hair masks, serums and styling products, most of them organised around a single signature oil or active such as argan, macadamia, royal jelly or keratin.

The brand is sold internationally through regional storefronts, and its name appears in two spellings. Its owner writes it "Argan De Luxe" [4], while its Pakistani storefront brands it "Argan Deluxe" [1]. Both refer to the same range.

The brand publishes a narrative origin story rather than a documented company history. According to that account, a man named Samuel created the line after his daughter Amelia experienced hair thinning, having learned of Moroccan argan oil from a woman named Amina in a Moroccan market [2]. The company frames the discovery in emotional terms, describing it as work that revitalised not just hair but also women's confidence. No verifiable founder name or founding year is attached to the brand, and the account reads as marketing copy rather than a corporate record.

Argan De Luxe is one of several house brands owned by Colornow, alongside lines it markets as Keratin Deluxe, Jalea Real and Macadamia Deluxe [2]. The company's corporate identity is recorded in two ways. Its owner's own site states that it is "headquartered in Guangzhou," described as a hub for China's cosmetics industry [4], while the Pakistani storefront attributes the brands to "Colornow Canada Ltd." [2]. Colornow says it established a research and North American sales center in Toronto in 2014 and opened a Los Angeles office in 2025 [4]. In practice the Guangzhou operation serves as its Asia-Pacific base, with a separate North American corporate presence.

The line is organised into oil- or active-led ranges: Argan Deluxe, built on argan oil and vitamin E; Macadamia Deluxe, based on macadamia oil; Jalea Real, a royal-jelly line; and Keratin Deluxe, aimed at frizzy, hard-to-manage hair [2]. Across products the brand highlights ingredients including Moroccan argan oil, hydrolyzed keratin, biotin, silk amino acids and sea salt. Individual products, such as an Argan Oil Hair & Body Serum, extend the range beyond the scalp. The company says its formulas are sulphate-free and "free from harmful chemicals that damage your hair" [1], and describes them as organic and clinically tested, claims presented by the brand and not independently verified.

No third-party consumer certifications, awards or editorial coverage are documented for the brand.

Argan De Luxe positions itself as a chemical-free "one stop solution" for hair care, organised around natural oils and vitamins [2]. Its ranges are marketed with short slogans, among them "Radiant Shine," "Velvet Moisture," "Nutritive Healing" and "Structural Repair," each tied to a particular concern or ingredient. The parent company positions the brands at a premium tier.

The brand is active. Its direct storefront and social accounts remain operational, and its owner, Colornow, continues to expand as a manufacturer, having opened a Los Angeles office in 2025 [4]. Product listings for the range remain available across several regions.