Arganour

Arganour is a Spanish natural-cosmetics brand based in Casabermeja, in the province of Málaga. It was founded in 2013 by three engineers who began by bottling vegetable oils at home and selling them at local shops and craft fairs [2]. The company makes skincare, haircare and body products and presents itself as a specialist in fully natural formulas, building its identity around argan oil and a roster of other plant-derived ingredients.

The name itself signals that focus: according to the company, "Arganour" joins argán (argan oil) with nour, an Arabic word for celestial light, a reference to the visible results it aims to deliver on the skin. The brand remains active, selling directly through its own website and shipping to thirteen European countries, among them Finland, Norway and Sweden [5].

The three founders were corporate professionals — described on the company's site as software engineers — who decided to move away from their careers and into natural cosmetics. The brand does not disclose their individual names. By their own account, the turning point was a trip to Germany, a country the company describes as a pioneer in natural cosmetics, which inspired their ambition to lead the Spanish market in the same field [2]. They started small, hand-bottling vegetable oils at home before scaling into a wider range.

That early-stage story is summarised in a line the company uses to describe its own arc: "We were three engineers with argan oil, now we are an entire natural cosmetics movement." A Spanish natural-cosmetics editorial later described the brand as having operated for "over a decade," a characterisation consistent with the 2013 founding date [6].

Arganour positions itself around a single, repeated claim: that its products are genuinely 100% natural rather than the 99% the company frames as the prevailing industry standard [2]. Its stated purpose is to turn the benefits of nature into cosmetics it describes as innovative, effective and high quality, and its mission, as the company puts it, is to lead a movement proving that "efficacious 100% natural cosmetics" can exist through complex formulations. The brand's tagline, "Siente la ciencia de la naturaleza" (Feel the science of nature), reflects the way it pairs a natural-ingredient message with a science-and-biotechnology framing. One independent editorial echoed that positioning, describing Arganour as combining science, biotechnology and plant-based ingredients to challenge the 99%-natural benchmark used by competitors [6].

The brand's catalogue spans facial care (serums, creams, masks, cleansers, toners and more), haircare and a broad body range that includes oils, butters, exfoliants and anti-cellulite and stretch-mark treatments. A dedicated men's line covers shaving and beard care. Argan oil — which the brand's ingredient glossary calls "liquid gold" and sources from Morocco — sits at the centre of the range, alongside ingredients such as rosehip (Rosa Mosqueta) seed oil, marula oil, jojoba oil, shea butter, hyaluronic acid, Centella Asiatica and pomegranate extract.

Among the products singled out by an external review are D-Glow, an illuminating facial cream marketed for a glass-skin effect; Strength, a hair serum aimed at hair loss and growth; and Porcelain, an anti-blemish serum [6]. The company's own line-up also includes a Purity Vitamin C serum and Push Up, a volumising product formulated with fenugreek, kigelia africana and seaweed.

Arganour describes itself as a vegan and cruelty-free brand. It states that none of its products or ingredients are tested on animals, and that this is backed by a cruelty-free certificate from CAAE, a Spanish certification body. The company also says all of its products are certified as natural or organic by Ecocert [5]. Its certified-cosmetics page sets out the relevant standards: the Ecocert Cosmos Natural standard requires at least 99% of ingredients to be of natural origin, while the stricter Cosmos Organic standard adds minimum thresholds for organically farmed content [3].

Production is kept in-house. According to the company, it handles ideation, formulation, manufacturing, packaging and distribution at its facilities in Casabermeja, which it frames as giving it full control over the supply chain. The brand also reports collaborating with unnamed international laboratories on biotechnology and natural actives.

The company markets itself in Spain partly through media visibility and a celebrity face. It identifies the Spanish television presenter Anne Igartiburu as a brand ambassador, featured in homepage quotes and visuals. Arganour also displays logos of Spanish lifestyle and beauty publications — HOLA, TELVA, CLARA and Vanitatis — as press references on its site, though specific articles are not cited and the mentions are brand-displayed rather than independently verified [1].

Arganour is active. As of mid-2026 its website carries current pricing and promotions, recent blog content and an active ambassador, and it ships across thirteen European countries [1]. It operates as a direct-to-consumer business centred on Spain but distributed across much of the European Union, making it multi-regional rather than global in scope.