Arual

Arual is a Spanish professional cosmetics brand based in Barcelona, founded in 1949 and specialising in haircare and skincare. It began in a small laboratory in the Gracia district and remains a family business, now in its third generation [1]. The company markets its products to both salon professionals and consumers under the line "Honest Professional Beauty, Since 1949."

The name itself carries the brand's origin story: "Arual" is Laura al revés — Laura spelled backwards. According to the company, founders Laura and Luis Martínez Clemente chose it to acknowledge Laura's essential, and often unrecognised, role in building the business [1].

⚑ Thinner sourcing. The article relies largely on the brand's own statements (T2–T3). Glowpedia is seeking independent sources.

Arual was established in 1949 by Laura and Luis Martínez Clemente in a small laboratory in Barcelona's Gracia district. The brand describes its early work as focused on quality, consistency and innovation in professional cosmetics.

A founding account surfaced from the company's own site describes Luis Martínez Clemente as the entrepreneur behind the venture, naming the brand after his wife Laura by reversing the letters of her name. The same account says he formulated a hand cream given to clients with each order, and that this promotional product became the company's early signature offering [4].

The company traces its operation continuously to its 1949 founding, and frames its identity around heritage spanning more than seventy years [2]. It passed its 75th anniversary in 2024. Across that period, the business has moved through three generations of the founding family and is now led by Laura and Luis's granddaughters [1].

Arual frames itself as more than a commercial enterprise. Company materials describe it as "a story of women, of generations, of the future," and present the business as a community oriented toward collective growth and employee well-being [1]. Its stated mission is to accompany women through all stages of life while respecting their individual processes, and to offer cosmetics that celebrate individuality rather than impose beauty ideals.

The brand sets out five core values — consistency, transcendence, fidelity, sustainability and what it calls a "feminine look," a reference to a collaborative business model and a commitment to women's leadership [1]. On positioning, the company says it creates "honest, natural and toxin-free cosmetics" intended to care for the user "without harming you or the environment" [3].

Arual operates across two main areas. Its hairdressing range covers professional salon products such as dyes and developers, bleaching, bonding (Plex) treatments, perms and straighteners, alongside treatments for damaged, coloured, curly and frizzy hair. Its aesthetics line addresses facial, body and hand care for different skin types, including dry, mature, oily and combination skin.

Among its named products are the Crystal Diamond Serum, Keratin Regenerator Ampoules, the Frizz Solution Leave-in Spray and an Anti-Aging Facial Serum for dry and mature skin. Keratin and hyaluronic acid feature prominently in its formulations [2]. The company says it operates its own laboratories with an in-house research and development team and applies quality control across production [1].

Arual describes its approach to sustainability as integral, extending to natural resources and the wider human and social environment [1]. The company states that its cosmetics are toxin-free and designed not to harm either the user or the environment [3]. Its products are presented as cruelty-free, and it markets sulfate-free hair lines that it frames around gentleness and the protection of treatments [2]. No formal third-party certifications are stated on the company's pages.

Arual is active. As of 2026 it operates a multilingual e-commerce site — in English, French, Arabic and Spanish — with current pricing, and maintains active social media channels [3]. The brand is distributed beyond Spain through international retailers.