Aurora Scents

Aurora Scents is a niche fragrance brand based in Dubai, United Arab Emirates. It produces eau de parfum and extrait de parfum across men's, women's and unisex lines, and sells primarily through its own Shopify storefront. The company presents itself as a perfume house built around globally sourced ingredients, with production carried out by perfumers in France, Spain and Italy [9].

The brand's founding date is disputed. Aurora Scents states on its own website that it was "Established in 1979" [1], but independent sources do not support that date. Fragrantica, the specialty fragrance database, and the German retailer Oriental-Scents.de both record the brand as founded in 2017 [8][9], the year its first perfume was released. Fragrantica's earliest catalogued Aurora Scents edition, Adore Pour Homme, dates to 2016 [12]. The 1979 figure is not corroborated anywhere outside the company's own copy.

Aurora Scents is owned by HZG General Trading LLC, a company based in the United Arab Emirates [9]. Its registered address is in the Ras Al Khor district of Dubai [4]. The identities of the brand's founders are not publicly documented.

According to Fragrantica, the brand launched its first perfume in 2017, a men's fragrance called Infinity for Men, followed the same year by Infinity Intense; a women's line opened with Vestal Pour Femme [9]. The house works with two named perfumers, Lorenzo De Mosici and M.H Gerashi (Mohammad Gerashi), and several of its better-known scents — among them Pharaoh, Cleopatra and Moon Dust — are credited to Gerashi [9].

The range is organised into a large number of small collections, with names such as Arabesque, Celestial, Globe, Infinity and Imperial. Fragrances are offered as eau de parfum and extrait de parfum in sizes from 50 to 100 millilitres. The company describes itself as a "prestigious perfume brand" whose stated mission is to "source the world's most exquisite ingredients and blend them harmoniously" for an international audience [1], and uses the tagline "Where Fragrance Meets Elegance."

Rather than manufacturing in the UAE, Aurora Scents outsources production to perfume-makers in France, Spain and Italy [9]. Pricing on its site sits in an accessible mid-range bracket rather than at luxury levels. Recent releases include Cherry in The Woods, an extrait de parfum dated to 2025 [11], alongside scents such as Atmosphere, Vanilla Espresso and Olibanum.

The brand is active. Its most recent documented activity is the 2025 launch of Cherry in The Woods and a "Recent Launch" collection of around ten products, and its website carries a 2026 copyright notice. Distribution is largely confined to the United Arab Emirates — the shipping policy offers free delivery across the UAE — with international visibility coming mainly through third-party fragrance retailers such as Oriental-Scents.de and through enthusiast databases like Fragrantica. No coverage in major beauty editorial titles has been identified.