BACHCA

BACHCA is a French beauty-accessories brand founded by Camille de Bascher in 2016 [1]. It designs hair brushes, combs, hair accessories and makeup brushes, alongside face- and body-care tools, and sells them mainly through its own webshop and a single boutique in Nantes. The company frames its work around durable, understated objects sold at what it calls "the fairest price" rather than seasonal trends.

The brand is active. Its blog publishes regularly, with the most recent post dated May 2026 [5], and its Nantes shop has operated since late 2023. BACHCA remains independent, with no parent company recorded in the available sources.

Camille de Bascher began her career in the hairbrush industry in 2004. According to the retailer Smallable, she spent roughly twelve years developing products that worked but "fell short of her environmental values and aesthetic standards," and launched BACHCA in 2016 to make beauty objects she would want in her own bathroom. The company describes the founding idea as a wish for "beautiful, simple and streamlined objects" essential to a daily routine, sold at a fair price.

The first collection consisted of six brush models intended for all hair types — straight, curly and fine among them. From that starting point the range widened to more than a hundred products, and the company reports over 300,000 brushes sold since 2016.

Sources disagree on the founding year and the brand's home city. BACHCA's "our history" page, its 2025 ninth-anniversary post, and Smallable all place the founding in 2016 [1][8][9]. The brand's Nantes boutique page instead states it was "founded in Paris in 2018 ... after seven years of online development" [3]. The earlier date is supported by three independent sources, including the anniversary post that ties "300,000 brushes" to 2016; the boutique page's wording is the outlier. On location, the brand was started in and around Paris — its Instagram handle is still bachca_paris and Smallable calls it "Paris-based" [9] — but operations moved to Nantes in 2023, and the company now lists Nantes as its headquarters [6].

After several years selling only online, the company opened its first physical store in December 2023, at 28 rue Jean Jaurès in Nantes. The location was chosen for the street's history as a gathering point for antique dealers and second-hand hunters, which fits the brand's emphasis on lasting objects. The shop carries the full BACHCA line as well as selections from partner brands, and offers on-site brush engraving.

In 2024 the company introduced a brush collection made in France, adding domestic production to a supply chain that had previously relied on long-standing factory partnerships abroad.

BACHCA positions itself within what it calls a slower approach to beauty, favouring longevity over novelty. "An object whose design resists time is, by definition, more responsible than a product anchored in a fleeting trend," the company writes in its ethics article [6]. It also keeps the catalogue deliberately narrow: the brand says it does not try "to do everything or to please everyone," and that the range is built only around what is genuinely useful.

The stated values centre on "the love of beautiful things and attention to detail," durability, and solidarity — the last expressed through a long-running partnership with Providenti'elles, a French association that supports women facing isolation. For each brush sold on its website, the company donates one euro to the charity [7].

The catalogue spans hair brushes and combs, hair accessories such as clips and scrunchies, makeup brushes, manicure tools, and face- and body-care items including a lymphatic-drainage facial brush. Frequently highlighted products include a universal detangling hairbrush made in France and, as singled out by Smallable, a set of rose gold makeup brushes.

The brushes and accessories are built from European beech wood for handles and plant-derived cellulose acetate for combs and clips, with nylon, Taklon and, in some brushes, wild boar bristle [6]. Because part of the range uses animal bristle, the line is not entirely vegan. The company describes its materials as natural, largely plant-based and biodegradable, and says its packaging is fully recyclable.

Sustainability is a recurring theme in the brand's own messaging. It states that its materials are around 70% plant fibres, are not derived from petrochemicals, and are chosen to last. Production is split between France — the Nantes headquarters handles order preparation, engraving and shipping, and a made-in-France brush line launched in 2024 — and factories abroad, where the company reports partnerships of more than ten years [1]. No organic, vegan or cruelty-free certification is claimed in the available material.

BACHCA is an active, independently run brand based in Nantes, France. Its blog and online shop are current, its boutique operates Tuesday to Saturday, and the company marked its ninth anniversary in 2025 [8]. Beyond its direct sales, the brand is carried by a number of European retailers; no authorised-retailer network is published, and distribution is handled selectively through direct contact.