Balm Balm

Balm Balm is a British skincare brand founded in 2005 by aromatherapist and perfumer Glenda Taylor [1]. It makes a range of certified-organic balms, oils and natural perfumes that are handmade in small batches in Cheshire, England. Since 2015 the brand has been owned by MW Brands Connect Ltd, a company that holds a portfolio of natural and organic beauty brands [1].

The line is built around a waterless balm base rather than conventional creams, and the company positions it as gentle enough for sensitive and problematic skin. It remains active, with a current product range sold through its own online shop.

Glenda Taylor, described by the company as an aromatherapist, perfumer and natural formulation consultant, started Balm Balm in 2005 [1]. According to the brand, the company grew out of her aim to create an affordable, fully organic skincare range that could reach a wide audience [1]. An independent profile of the early business records the same founding year and founder, describing it then as a family-run organic skincare company [8].

The two accounts differ on where the business was based. The current company site lists its address in Holmes Chapel, in the Crewe area of Cheshire [6]. The earlier Funding Circle profile, which predates the 2015 sale, describes the original family-run operation as London-based [8]. Both place the company in the United Kingdom.

In 2015 Taylor sold Balm Balm to MW Brands Connect Ltd, which the company describes as the owner of a portfolio of natural and organic beauty brands [1]. The business now trades as Balm Balm under that parent entity, and the range continues to be made by hand in Cheshire.

Balm Balm presents itself as an affordable, fully organic skincare brand built on transparency. The company says it aims to keep every formula simple, with each ingredient clearly described and what it calls no hidden "nasties" [1]. All of its skincare, according to the brand, is handmade using certified organic ingredients.

A central idea in the brand's positioning is that its balms and serums are creams without added stabilisers. The company explains that because the products contain no water, they do not need such ingredients [7]. The fragrance-free range is described as suitable for any part of the body and gentle enough to be used on children and by people with conditions such as psoriasis and eczema.

The range spans skincare, body care and fragrance, including lip balms, body balms, face balms and natural perfumes. Its balms are built from a base the brand describes as shea butter, sunflower seed oil, beeswax, jojoba and calendula, melted together into a soft formulation intended to soothe and moisturise. The presence of beeswax means only part of the line is vegan, and the company also sells a separate vegan starter kit.

Signature products include the fragrance-free collection — covering baby, body, face, hand and lip balms plus a body oil — alongside a Beauty Balm and a selection of natural perfumes such as a bergamot scent. The brand also offers floral waters, including a chamomile baby mist.

On animal testing, the company states that it is approved under the Cruelty Free International Leaping Bunny programme, which it describes as the internationally recognised standard for cruelty-free products [1]. It says it follows a fixed cut-off date policy and has its supplier-monitoring system independently audited.

Balm Balm is an active brand. Its website sells the full current product range, and the business continues to operate under MW Brands Connect Ltd, with production based in Cheshire [2].