Bardot Beauty

Bardot Beauty is a vegan haircare brand launched in 2020, created by hair-industry veteran Stephen Durham in partnership with the Brigitte Bardot Foundation and named after the French actress Brigitte Bardot [4]. Its range centres on volume-focused shampoos, conditioners and sprays, and takes its visual cue from Bardot's 1960s hairstyles. The company markets the line under the phrase "Luxury Vegan Haircare" [1].

The brand's home base is not clear-cut. It first appeared in the United Kingdom, sold through the department store Fenwick and the online retailer Pretty Little Thing [4], and it now runs a direct-to-consumer store from an address in Irvine, California, with prices listed in US dollars [2]. The brand remains active, with a live storefront selling its current catalogue.

The brand was created by Stephen Durham, a hairdresser whose earlier work spanned Urban Therapy Salons and the styling lines Twisted Sista and American English [6]. Durham developed the collection in partnership with the Brigitte Bardot Foundation, tying the products to the name and image of the French screen star [4]. The line launched as a five-product "capsule collection" at Fenwick on 18 January 2020, priced from around £18.50, and was also stocked by Pretty Little Thing [4].

The core range groups around volume: a Voluminous Shampoo and Conditioner, a Lift + Volume Spray, a Dry Shampoo and a Dry Texture Spray, alongside travel sizes. Editorial coverage lists a set of plant-derived hero ingredients including sea buckthorn, quinoa protein, horsetail, baobab oil, wheat protein, seaberry oil, brown seaweed and amino acids [6]. Prices on the current US store sit around USD 32 to 35 per item, placing the range in accessible-premium territory despite the "luxury" wording of its tagline.

Bardot Beauty frames itself around Brigitte Bardot's 1960s look, describing the aesthetic in terms such as "free-spirited, coquette, feminine, effortless style" [1]. The company states that its products are "Proudly Vegan. Cruelty Free." [6]. No third-party certification from a body such as the Vegan Society or Leaping Bunny is documented, so these remain the brand's own stated claims rather than independently verified marks.

The brand is active. It launched in the United Kingdom in 2020 and now operates a US-based online store, so its national identity spans a UK origin and current US operations [2]. The most recent independent editorial coverage found dates to 2022, while the clearest present-day signal is the operational storefront, which lists its catalogue with several items marked "coming soon".