Barulab

Barulab (Korean: 바루랩) is a South Korean cosmetics brand based in Seoul, in the Gangnam district. It is owned and operated by B&K Co., Ltd., a Korean company whose listed representative is Kim Young-hun [3]. The brand sells skincare, makeup and haircare, and is best known internationally for its sheet masks — particularly The Clean Vegan Mask line, which several K-beauty retailers describe as its defining product. Barulab remains commercially active, with current Korean and English storefronts and wide third-party distribution across Europe, the United States and Asia.

The name combines the Korean verb baru-da, meaning to correct or fix, with "laboratory", and the brand's positioning follows directly from that idea: its stated tagline translates roughly as "correcting skin with proven science". Several retailers credit the company with around 20 years of experience as a cosmetics research lab, though no specific founding year is given in the available sources [4].

Barulab is operated by B&K Co., Ltd. (Korean: 주식회사 비앤케이), registered in Seoul's Gangnam-gu district. Company filings on the brand's own site give a business registration number of 220-88-71150 and a mail-order sales registration dated to 2014 [2]. The site lists Kim Young-hun as the company's representative, the role corresponding to chief executive [3]. The customer-facing operation runs from offices on Teheran-ro in Gangnam.

The company presents itself as a science-led skincare lab focused on correcting and strengthening problem-prone skin. Its mission, as stated on the Korean site, is to "fix" or correct skin that has gone wrong, using formulas it describes as backed by proven science [1]. According to retailer profiles, Barulab frames good skin as a matter of method — emphasising thorough cleansing and preparing the skin before replenishing it.

Vegan and cruelty-free formulation is central to how the brand positions itself. Barulab advertises a "100% eco-friendly vegan recipe" on its homepage [1], and its Clean Vegan masks are described as certified by the Korean Vegan Association and produced without animal-derived materials or animal testing [7]. The brand is commonly grouped with the broader K-beauty and clean-beauty movements.

Barulab's catalogue spans creams and ampoules, sheet masks and pads, toners and mists, suncare, cleansers, makeup and haircare. Internationally, the brand is identified above all with its sheet masks. The Clean Vegan Mask series — sold in variants such as Green Tea, Cica, Tea Tree, Vitamin C and Hyaluron — is repeatedly cited as its signature line across K-beauty retailers [4].

Other products the company features prominently include the 530 S-Peptide Wrinkle Ampoule, built around a blend of peptides, and the Blue Aqua hyaluronic acid range, which the brand says uses multiple molecular weights of hyaluronic acid. Retailer bestseller lists also name the 7 In 1 Total Solution Black Clay Mask, the Barusol Expert Repair Salve Cream and the Oil Biome cleansing oil [6]. Across its range the brand highlights specific active concentrations as a selling point, citing zinc at 11.9% in its Trouble Rescue Cream and BHA at 5,000 ppm in its green tea pads [3].

Barulab states that all of its products are made in South Korea [6].

Barulab is an active brand. Its Korean and English websites carry a current product catalogue and a regularly updated events section, and the company maintains broad distribution through authorised K-beauty retailers including StyleKorean, YesStyle and Boozyshop, as well as a dedicated storefront for the Indian market [6]. The available sources show no indication of dormancy.