Bazgir & Veljković

Bazgir & Veljković is a Swedish men's grooming brand based in Stockholm, founded in 2018 [1]. It sells beard, hair and skin care alongside fragrance, with a product line built around scented beard oils. The company positions itself in the accessible end of the market, describing its aim as offering quality products at everyday prices for the modern man [1].

The brand name combines two surnames, Bazgir and Veljković, which points to a two-person founding partnership, though the company does not name its founders or publish their first names anywhere on its site. It operates chiefly within Sweden and the wider Nordic market.

According to the company, Bazgir & Veljković was founded in 2018 "with a vision to offer luxurious beauty products at everyday prices" [1]. Its stated mission is to supply quality grooming products at reasonable prices for the modern man, an idea it frames around what it calls a "gentleman's code" [4]. The brand summarises its outlook simply: feeling good, looking good and smelling good. Its homepage markets the range as exclusive beauty products for men, and its tagline is "Secure Your First Impression!"

In presenting itself, the company leans on a Scandinavian identity, saying it combines Scandinavian design with an international lifestyle [1]. It sells directly to customers through its own webshop, which lists prices in Swedish kronor and accepts payment methods including Klarna and Swish.

The brand's grooming range spans skin care, hair care and beard care [4]. Its most distinctive products are scented beard oils, sold as a "Beard Oil & Perfume" collection. The company says each oil is built with authentic perfume notes — top, heart and base notes that develop over time — positioning the oils as much as fragrances as grooming products.

The beard-oil line carries individually named variants, among them Original, Caligula, Stockholm Syndrome, Cambodian Oud and a newer Narcissus Rose, generally sold in 60 ml bottles. Beyond beard care, the range includes hair styling products such as a matte-finish hair clay, a strong-hold pomade and an ocean salt spray. The company says its beard oils are made from carefully selected, organic ingredients and hand-poured.

Bazgir & Veljković states that all of its products are made in Stockholm [4]. It describes its materials as recyclable and environmentally friendly, and says it vets suppliers for both quality and working conditions. The company also states that it is certified by Ecocert, a European certification body for organic and natural cosmetics [4].

The brand follows a direct-to-consumer model centred on its own online shop. Rather than publishing a list of stockists, its retailer page is an inquiry form inviting prospective wholesale partners to make contact [3]. In practice its products also reach customers through third parties: the Nordic beauty retailer Lyko carries the brand, as do Swedish stockists including Finest Brands and a Stockholm salon. There is no evidence of distribution beyond the Nordic market.

The company gives differing Stockholm addresses across its own pages. Its brand and homepage list the address as Finlandsgatan 12 [1], while its retailer-inquiry page gives Norgegatan 2 [3] — likely a separate office or warehouse. Both are in Stockholm.

The brand is active. Its webshop is live and functioning, it has flagged a recent new release, and its products carry current third-party retail listings on Lyko and with Swedish stockists [5]. No editorial coverage or independent encyclopedic record of the brand exists; the available information comes from its own Swedish and English websites.