Beardburys

Beardburys is a Spanish professional grooming brand specialising in barbershop products for men, including beard care, shaving, styling and hairdressing tools. It was founded in 2016 in León, Spain, and operates as a brand of Carobels Cosmetics, a Spanish manufacturer of professional hairdressing and cosmetic products [2]. The line is aimed primarily at barbers and barbershops rather than retail consumers, and its products are made in Spain.

The brand remains active. It reports a presence across dozens of international markets, recent trade-show appearances at Cosmoprof, and an ongoing expansion into the Nordic countries through a distributor partnership.

According to the company, Beardburys began in 2016 with "5 beard products, a small team, and tiny offices" [2]. It was created within Carobels Cosmetics, which the brand describes as drawing on "over 45 years of experience in the professional beauty sector" — that figure refers to the parent company's heritage rather than to Beardburys itself, which dates its own founding to 2016 [3][2]. The brand has since moved to a larger manufacturing facility.

Beardburys does not publicly attribute its founding to named individuals. Its current leadership team, listed on the company's About page, includes Juan José Cabero, Diego Martínez, Juan Carlos Matilla and Pedro Félix Mancha. The headquarters are in León, in north-western Spain.

Beardburys operates under Carobels Cosmetics, a Spanish company that describes itself as a manufacturer of professional hairdressing and cosmetic products [5]. Within the Carobels portfolio, Beardburys functions as the barber-specific line, with products for men's facial and head hair, while the parent supplies broader professional hairdressing and cosmetics ranges.

The company positions Beardburys as "a brand born for and by professionals," intended for barbers serving demanding clients. Its stated mission is to "embody and spread enthusiasm for barbering and the culture of male grooming among all barbers." The brand summarises its outlook as "daring, nonconformist and innovative," and its About page states that "breaking away from the established is in our DNA." It trades under the tagline "Genuine Men Style."

Production is based in Spain, and the company says its products are "manufactured in Spain with natural formulas and ingredients." Beardburys also points to attention to detail across product quality, design and sustainable packaging, though it does not list formal third-party certifications.

Beardburys offers a wide professional range spanning beard and shaving care, styling and washing products, tools such as clippers and razors, and barbershop furniture and accessories. Two products it highlights illustrate the line. The Hair Styling Pomade uses a water-based formulation described as easy to apply and remove, with a strong hold intended for structured styles. The Professional Beard Ritual is presented as a multi-step routine combining cleansing, grooming, shaving, conditioning and styling, which the brand describes as using vegan formulas and natural ingredients.

After launching in 2016, Beardburys presented itself internationally at Cosmoprof Bologna in 2017 [3]. In 2019 it was named "Best Barbering Brand" at the sixth edition of the Spanish Barbershop Awards (Barberías con Encanto) [6]. The company states it has been present in more than 40 countries and has collected over a dozen awards since 2018 for products, packaging design and business projects [3].

More recently, the brand has expanded its international distribution. Through a partnership with the distributor ByWe, it entered Norway and Denmark, alongside Germany, Switzerland, Singapore and the United Kingdom [4].

Beardburys was recognised as "Best Barbering Brand" at the VI Spanish Barbershop Awards in 2019, an award organised within the Barberías con Encanto programme [6]. The brand reports further industry recognition over subsequent years, though detailed independent coverage of these honours is limited.

Beardburys is an active brand. Its most recent publicly documented activity includes a reported appearance at Cosmoprof and the continuing Nordic distribution expansion via ByWe. Reported market reach varies between the brand's own pages: its About and brand-positioning pages cite presence in "40 markets" or "over 40 countries" [2][3], while an international-expansion blog post states the brand operates in "over 25 countries" [4] — a discrepancy the company has not reconciled, and likely reflecting figures from different points in time.