Beauty Mall

Beauty Mall is a Norwegian beauty company based in Oslo. It operates primarily as a retailer specialising in K-beauty and other Asian cosmetics and skincare, and it also sells products under its own Beauty Mall name. The company describes itself as Norway's largest selection of K-beauty and Asian brands [2], combining online sales with three physical stores in the capital [2]. This entry covers the company's own-label presence; the wider business is an authorised distributor of imported Asian beauty products.

The company remains active, running both e-commerce and brick-and-mortar retail alongside Instagram and TikTok channels under the handle @beautymall.no [3].

According to the company, Beauty Mall was founded to give Norwegian customers access to authentic and innovative cosmetics and skincare from South Korea, Taiwan and Japan [2]. It frames its own history modestly, saying it began as a small business with a big vision and grew into the country's largest store for K-beauty and Asian brands [2]. The company does not publicly name its founders.

Beauty Mall presents trust and honesty as its guiding values, stating that these are reflected in everything it does [2], and it treats beauty products as a personal matter requiring authentic, reliable options. The retail proposition is reinforced by an "authorised distributor" positioning, with the homepage promising "products that deliver results" [3].

The business is registered as Beauty Mall AS, a Norwegian limited company (aksjeselskap) with organisation number 919 661 836 [4]. Corporate-registry data lists Jennie Quach as managing director and records five employees [5]. The registry describes the company's purpose as the import and sale of clothing, cosmetics and skincare products [4].

The registered company address differs between sources: Beauty Mall's own site gives its main office as Økernveien 121, 0579 Oslo [2], while the corporate registry lists Sinsenveien 53A, 0585 Oslo [4]. Both are in Oslo, the apparent difference reflecting a registered or accounting address versus the operating office.

The store organises its range across skincare, makeup and haircare, with body care and accessories and tools also sold [3]. Its about page states that it carries more than 100 Asian beauty brands, naming examples such as Cosrx, Laneige, Purito and Abib [1]. Alongside these imported labels, "Beauty Mall" appears as an own-label vendor within the catalogue, applied chiefly to accessories, tools and general beauty items sold under the store's name.

Beauty Mall AS is an operating company as of 2026, running online retail and three physical stores in Oslo together with active social-media channels [3]. Its commercial focus remains the distribution of K-beauty and Asian skincare and cosmetics to the Norwegian market, with the Beauty Mall name extending across both the retail business and a modest own-label assortment.