beBIO

beBIO is a Polish natural-cosmetics brand based in Warsaw, co-created in 2019 by the fitness trainer and media personality Ewa Chodakowska [7]. It sells body care, haircare, fragrance and related products built around plant-derived ingredients, sold at drugstore-tier prices chiefly through the Rossmann chain in Poland and, increasingly, through retailers across the European Union. The company behind it is Be Bio Active Cosmetiqs Mind Network Inspire Sp. z o.o. [10]. The brand remains active, with new product lines, blog activity and an industry award recorded into 2025 and 2026.

The name is styled beBIO (also seen as beBIO Cosmetics and beBIO Active Cosmetiqs), and its products are tied closely to Chodakowska's wider wellness profile, framing skincare as one part of a broader healthy-lifestyle ethos rather than a standalone beauty line.

According to the company, beBIO was created by Ewa Chodakowska in cooperation with beauty experts [2]. Editorial coverage describes the founding slightly differently: Forum Biznesu reports that Chodakowska developed the line together with cosmetic specialists and health-focused enthusiasts, framing her co-creators as part of the founding team rather than crediting her alone [7]. Across all accounts she is the public face and named co-founder; the collaborating specialists are not individually identified.

Chodakowska is a Polish personal trainer, television presenter and blogger, widely known in Poland as the "queen of fitness." Her business activity extends beyond cosmetics to fitness and diet ventures, including the BeActive workout platform and BeDiet meal services. Her established audience in fitness and wellness shaped beBIO from the start: the brand presents body care as an extension of healthy eating, physical activity and mental wellbeing.

The stated aim was to make what the company calls "conscious body care" accessible and democratic — in Chodakowska's framing, available to the broad majority of consumers rather than a premium niche [7].

beBIO is owned by Be Bio Active Cosmetiqs Mind Network Inspire Sp. z o.o., a Polish limited company headquartered at Okrężna 83a in Warsaw [10]. No acquisitions or ownership changes are documented in the available record, and the brand has no separately identified sister brands within the group.

beBIO positions itself as a natural, vegan and cruelty-free brand, describing its products as formulated with a high proportion of naturally derived ingredients — figures the company cites as between 98 and 99 percent across its lines. Its stated emphasis is on gentleness and safety, with formulas it says are designed to cleanse, care for and protect the skin while avoiding ingredients such as parabens, silicones, PEGs, sulfates and phthalates [11].

The brand's tagline is "Created with you and the planet in mind," and its messaging consistently links cosmetics to a wider lifestyle of activity, diet and mental balance. Pricing is deliberately positioned at the accessible drugstore tier; the company describes its proposition as "high quality at accessible prices." Distribution reflects that positioning: products are sold through beBIO's own online store and through drugstore chains including Rossmann and Superpharm in Poland, with availability extending to other markets via online retail.

beBIO's range spans shower gels, body lotions and butters, face care, haircare, deodorants, liquid soaps, hand creams, sun care, bronzing products and fragrance. Product development is organised into named lines such as Baby Hair Complex, Feel Your Beauty Vibes, IN MY ERA, SMART AGE and Ageless Beauty, alongside hair-focused technologies the brand markets as BabyHairComplex and Longevity.

A recurring theme is the use of food-derived, "superfood" ingredients. Formulations draw on chia, Japanese cherry blossom, spirulina and chlorella, goji berries, pomegranate, almond, bamboo, lemongrass and flaxseed, together with plant oils such as argan, macadamia and olive. The company groups its scents into a small number of natural fragrance profiles and also offers fragrance-free options aimed at sensitive or allergy-prone skin; it states that one flaxseed variant was tested for use on atopic skin.

A standout product is the Baby Hair Complex Natural Regenerating Shampoo, which the brand reports was named "Cosmetic of All Time 2026" by the Polish beauty portal Wizaż, with a 4.9 out of 5 user rating [1]. In fragrance, beBIO has expanded into more selective perfumery: Vogue Poland reported that the brand introduced a collection of women's fragrances created in Grasse, the French town long associated with perfume-making [12].

Environmental claims are central to beBIO's positioning. The company says nearly all of its packaging is recyclable and produced using a multi-layer technology intended to reduce waste. On the manufacturing side, it states that it operates its own wastewater treatment facility and uses deionized water in production, discharging what it describes as nearly pure water into municipal sewage systems. Production is based in Poland [10].

The brand markets all of its products as vegan and cruelty-free. It cites PETA cruelty-free certification in support of those claims [7]; its own materials also reference Viva Foundation certification.

In 2020, beBIO received two Polish brand-quality distinctions — "Dobra Marka Jakość 2020" (Good Brand Quality) and "Polska Dobra Marka 2020" (Polish Good Brand) — both in the natural-cosmetics category [7]. In 2026, its Baby Hair Complex Natural Regenerating Shampoo was recognised as "Cosmetic of All Time" by Wizaż [1].

The brand has drawn editorial coverage in Poland, including features in Vogue Poland on its fragrance collections and a product review in Wizaż. Much of its visibility is tied to Chodakowska herself, whose fitness following provides a built-in audience for the line.

beBIO is an active brand. Its own blog carried new posts into 2025, including material on a "Start Your Active Day" body-care line, and it won the Wizaż "Cosmetic of All Time" award in 2026. Distribution has broadened beyond Poland: alongside Rossmann and Superpharm at home, the brand's products have reached other European markets through online retail, and the company has pursued international expansion through trade fairs, having exhibited at the Slavic B2Beauty contracting expo in Kielce in 2023 and listed participation in Beautyworld Middle East. During the COVID-19 pandemic in 2020, the company donated soaps and hand creams to the Institute of Mother and Child and other Polish healthcare facilities and reported delivering 25,000 meals to medical workers and seniors [2].