Bellapierre

Bellapierre is an American color-cosmetics brand based in Los Angeles and founded by David Orencyr [2]. It began as a wholly mineral-based makeup company and has since broadened into a fuller range of face, cheek, eye and lip products, along with palettes, brushes and kits. The brand remains active across several regional storefronts and continues to launch new products and exhibit at industry trade shows.

The brand's exact founding date is not stated consistently. A business database records the company as founded in 2005 [7], a year that also appears in older versions of the company's own US story page; the live brand-site story page no longer gives a year and instead describes a "10+ year journey" led by Orencyr [2].

Bellapierre was started by David Orencyr, who is described as its founder and is credited with leading the company from Los Angeles [2]. According to the company, being based in the city lets it spot emerging trends quickly and respond with new products. The brand runs teams in both the United States and Europe.

The company says it began as "a 100% minerally based cosmetics company" and has since evolved "into one of the fastest responding brands with the hottest products on the market" [2]. That shift — from mineral-only formulations toward a broader, more mainstream color-cosmetics line — is the throughline Bellapierre uses to describe its own history.

Bellapierre frames its identity around four principles it calls Purity, Variety, Simplicity and Quality [2]. The company stresses naturally derived ingredients and states that its products will never contain talc, parabens, bismuth oxychloride "or any other harmful substances" [2]. It also describes the range as toxin-free, paraben-free and cruelty-free, and says it is committed to fair trade and social corporate responsibility [2].

The brand positions itself as a niche or indie label rather than a mass-market one, with products grouped under the tagline "Let Your Skin Breathe" [1]. The third-party profiler Cosmetify describes Bellapierre as "a mineral-based makeup brand known for their high-quality, natural products" and associates it with clean beauty [6]. Distribution is multi-channel: the company cites a following among department stores, travel-retail markets, makeup artists, dermatologists and influencers [2].

Bellapierre's catalogue is built around makeup, organised into face, cheeks, eyes, lips, palettes, brushes and kits [1]. Minerals and mica sit at the core of its formulations, a legacy of its mineral-only origins. Named products include a Mineral Foundation SPF 15 and, more recently, a Hydrating Blush Stick that the company describes as having a moisture-rich formula in a twist-up design [8]. The brand also markets a sizeable vegan selection.

Bellapierre is active. It operates regional storefronts for markets including the United States, United Kingdom, Italy, Australia and Benelux, and maintains regional distributor accounts elsewhere. Its most recent visible activity, recorded in 2025, includes the Hydrating Blush Stick launch, participation in the Cosmoprof Bologna and Beauty Düsseldorf trade shows, and an active Instagram account, @bellapierreofficial, with roughly 56,000 followers [8].