Bellasan

Bellasan is a German name that appears in two closely linked forms: as the online shop bellasan.de, run by Bellasan Pflege GmbH from Malsfeld [2], and as the Bellasan® own label carried by a small group of personal-care, massage and fitness products. Most of what the shop sells comes from other brands, and its focus lies less on cosmetics than on everyday comfort, hygiene and the needs of older people and those who care for them.

Only a handful of Bellasan® items fall within beauty and body care: a soap cream, a liquid soap, a lip balm with sun protection and a wooden massage ball. The brand is active, with its shop online in 2026 and at least one own-label product available to order [1].

The legal notice on bellasan.de names Bellasan Pflege GmbH as the operator of the shop. The company is registered at the local court in Fritzlar, and Tim Steffens is listed as its managing director [2]. Bellasan Pflege GmbH is also shown as the supplier on every Bellasan® listing at the Austrian online pharmacy Shop Apotheke.

That same retailer's brand page, however, gives a different account of who stands behind the name. It describes Anhalt GmbH, a family company based near Worms, as the business behind Bellasan [5]. Anhalt GmbH also appears as one of the manufacturers in the product filter of the personal-care section on bellasan.de [3], though the filter does not say which products it supplies. The two statements therefore place the company behind the brand in different towns, Malsfeld according to the shop's legal notice and near Worms according to the retailer. Neither the legal notice nor the retailer text explains how the two companies relate to each other.

Bellasan Pflege GmbH runs a second online shop, guenstiger-pflegen.de, which is aimed at family members and professional caregivers looking for low-cost care supplies [6].

bellasan.de introduces itself with a single line: "Für Wohlbefinden im Alltag – mit Qualität, Verlässlichkeit und Herz", roughly "for wellbeing in everyday life, with quality, reliability and heart" [1]. Beyond that slogan, the site offers no about page, company history or statement of values.

Its range is organised into five areas: personal care and hygiene, health and daily living, household and comfort, support for family caregivers, and incontinence and protective products. A profile of the shop on Trusted Shops sums up the assortment as everyday aids, such as walking sticks and telephones with large buttons, alongside personal-care products such as massage oil [6].

The online pharmacy presents the label from a different angle. Its brand text pitches Bellasan as a destination for active people, citing gymnastics bands, sports cases and sauna infusions, and adds that the range also covers elderly care, for example with bibs that protect clothing at mealtimes [5]. The text is written as retail copy, and its descriptions of quality are the retailer's own.

On bellasan.de, the Bellasan® name sits on a five-litre soap cream in the personal-care and hygiene section, where it is shelved next to products from other brands such as Rohde and Sport Lavit [3].

The wider own-label range is visible in sixteen Bellasan® listings at Shop Apotheke. In body and skin care, these include a 500 ml liquid soap sold as Bellasan® Care Kernseife flüssig, a lip-care stick with SPF 20 and a wooden massage ball packed in a small jute bag. The rest of the listings sit outside beauty: fitness bands in two-metre and 25-metre lengths, a sports first-aid case and adult bibs.

No hero ingredients, proprietary formulas or third-party certifications are documented for any Bellasan® product.

The bellasan.de homepage displays a badge reading "Excellent Award 10 Jahre" ("ten years"). The page does not say who issued it, when, or what the ten years refer to [1]. Both of the company's shops hold a valid Trusted Shops trust seal with buyer protection [6].

Bellasan is active. As of 2026, bellasan.de is live, carries a 2026 copyright line and offers the Bellasan® soap cream for sale [1]. At Shop Apotheke, all sixteen Bellasan® listings were marked as unavailable in November 2026 [5]. No press coverage or recent product launches have been reported, and the shop links to no social-media accounts. The brand operates in a single country, with its shop and operating company based in Germany.