BHBD

BHBD — short for Big Hair Big Dreams — is a Swedish hair brand specialising in hair extensions, wigs and haircare. It launched its first products in 2020 [3] and describes itself as "Scandinavia's leading hair extensions brand" [2]. The company was founded by hairdresser and entrepreneur Louise Sköld, whose own experience of hair loss shaped the brand's focus on protecting natural hair. BHBD remains active, running an online store that ships internationally and operates in English, Swedish and Danish.

The brand frames hair as a matter of identity and confidence rather than appearance alone, and positions itself around what it calls "The Gentle Standard" — products meant to let natural hair rest and recover while extensions or wigs are worn.

BHBD grew out of a personal story. According to the company, Louise Sköld was a hairdresser and entrepreneur whose passion for hair was tested when she lost her own to alopecia, an autoimmune condition that causes hair loss [3]. Her search for a better wig, together with earlier experience distributing extension brands, led her to start BHBD. The name was taken from a quote she had kept on her wall when she opened her first business at the age of 19; "Big Hair Big Dreams" was later shortened to the acronym BHBD [3].

Sources differ on who counts as founder. BHBD's own site names Louise Sköld alone [3], while a Founders Alliance press release describes the company as founded in 2020 "with Fredrik Sköld" and treats him as a co-founder [6]. Louise Sköld is consistently the public face of the brand. The press release also notes that she had founded several companies in the hair industry before establishing BHBD [6].

BHBD organises its messaging around the "Gentle Standard," which the company calls its core rather than a passing trend. The stated idea is that extensions, wigs and haircare should be designed to let hair "rest, recover, and grow." The brand says its mission is "to create gentle, beautiful hair solutions that empower," and it frames part of that mission as shifting the stigma attached to wearing extra hair after hair loss.

The company lists four stated values — sustainable quality, passion, courage and transparency — and uses the tagline "Gentle by Nature. Driven by Dreams." It also describes an ambition to be "the most trusted" rather than the biggest player in its category.

BHBD's range spans three main areas: hair extensions (clip-in, halo, tape, weft and fullness types), wigs and hair toppers, and a haircare line. For its human-hair pieces, the company says it uses only 100% Remy cuticle hair, put through a ten-step quality control, and a 3 cm fine bond designed to attach to hair rather than the scalp [1]. Named products include the Hero Mist, a leave-in conditioner spray that doubles as heat protection, and a collection of synthetic wigs sold under plant names such as Olive, Juniper, Flora and Willow.

The haircare products are described as vegan, sulfate-free, paraben-free and silicone-free, and the company states they are not tested on animals [5]. Listed ingredients include panthenol (vitamin B5), sage extract, hydrolysed keratin and jojoba oil. These claims apply to the haircare line; the extensions and wigs are made from human hair and are not vegan.

BHBD runs two initiatives it groups under giving back. Through the BHBD Foundation, the company says it donates 10% of its yearly profit to charities working on issues it cares about [1]. Its Recycle & Repurpose programme collects worn extensions — which the brand says are often still usable even when the attachments wear out — and turns them into a separate line of wigs for women and children. The programme states that around four tonnes of hair extensions are discarded in Sweden each year, and supplies salons with climate-neutral postage bags for returning used hair.

On sourcing, the company says it requires suppliers to meet workplace and environmental standards and verifies compliance through regular inspections and independent third-party audits [1].

In 2024, founder Louise Sköld received the Founders Alliance "Founder of the Year" award in the Small Size Companies category, presented as "Growth Rings in Gold" at Nalen in Stockholm on 19 September [6]. The associated press release reported BHBD's revenue at roughly 2–10 million euros for the 2023 financial year and described the company as expanding globally [6].

BHBD is active. It operates a full e-commerce catalogue with a 2026 copyright notice, default pricing in Swedish kronor and worldwide shipping [1]. Reported revenue of about 2–10 million euros for the 2023 financial year and the 2024 award point to a small but growing company rather than a large international one.