Blank&

Blank& is a Finnish natural-cosmetics brand built around CBD (cannabidiol), spanning facial skincare and intimate care. It is operated by the Helsinki company Blank Oy, which was registered in 2024 [7], while the consumer brand and its first products reached the market in spring 2025 [8]. The company describes its line as "conscious essentials" — natural, Ecocert-certified products meant to feel personal and real. The brand is active, with an online shop, several 2025 product launches, and an industry award the same year.

The name carries a small pronunciation cue: it is meant to be said as "blanket," the idea being that CBD acts as a protective layer that calms the skin. This also accounts for the brand's web address, blanket.eu.

Blank& was founded by a team of four whose backgrounds spanned technology, natural cosmetics, journalism, marketing and the oat-beverage industry. According to the company, what united them was "a drive for change and for doing things better." The founders are Miro Koliseva, Noora Shingler, Fanni Koliseva and Juha-Petteri Kukkonen [2]. The brand's own sources differ on Miro Koliseva's title: the company's story page lists him as Chief Executive Officer [2], while a later product-launch announcement describes him as "COO and founder" [6]; his founder status is consistent across both.

One of the brand's earliest product ideas came from Fanni Koliseva, who, after following discussions about CBD in social-media groups around 2023, proposed creating what the company calls Finland's first lubricant containing CBD. That concept, the company says, "took root, and over time grew into one of Blank&'s very first products."

The company behind the brand, Blank Oy, was registered in Helsinki in 2024 [7]. The first skincare products — the face oils Amio and Evie and the Veya face mist — launched publicly around April 2025, a sequence corroborated by Finnish cosmetics editorial that dated the brand's debut to roughly late April 2025 [8]. A line of CBD intimate-care lubricants, Etna and Glisa, followed in the summer of 2025; the company presented them as Europe's first condom-safe and Ecocert-certified lubricants containing CBD [6]. In September 2025, Blank& was named New Brand of the Year at the European Natural Beauty Awards [5].

The brand positions itself around what it terms conscious essentials: natural, CBD-based skincare and intimate care intended to feel, in the company's words, "personal, intimate, and, above all, real." Its stated values centre on natural and ethical formulation, well-being, and self-acceptance, summarised in the tagline "Where CBD Skincare Meets Modern Wellness." Beyond product development, the brand has said it wants to push for legislation in Finland that would approve CBD for use in dietary supplements.

Blank&'s range is organised around CBD as the hero ingredient, with products given short personal names. Skincare includes the Amio and Evie face oils, the Veya face mist, the Beau lip balm — which pairs CBD with dexpanthenol (provitamin B5) — and a concentrated CBD-oil booster, Neo. The intimate-care line comprises the Etna and Glisa lubricants.

The company states that the CBD in its facial oils comes from organic hemp grown in Croatia without pesticides, is of food-grade quality, and is tested batch by batch by its supplier [3]. It notes that THC content is held to 0.01% or 0%, below the EU's general limit, and that CBD is listed in the EU's CosIng cosmetic-ingredient database. Blank& attributes several skin benefits to CBD — anti-inflammatory, antioxidant, moisturising and sebum-regulating effects — and says the products were designed in collaboration with a Finnish cosmetic chemist specialising in sensitive skin.

Blank& describes sustainability as "the cornerstone" of its operations. The company says all its products are 100% vegan, made without animal-derived ingredients, and manufactured in Finland with at least 50% domestic content [4]. It holds Ecocert Cosmos Natural certification, under which at least 95% of a product's ingredients must be of natural origin [4]. The brand frames hemp cultivation as environmentally beneficial, citing carbon storage, crop-rotation disease suppression and biodiversity support.

In 2025, Blank& won New Brand of the Year at the European Natural Beauty Awards, an honour the company says drew applications from more than 1,000 European brands and was judged by a 100-member international jury [5]. The Finnish cosmetics editorial Kemikaalicocktail also covered the brand around its launch, describing its first three releases [8].

Blank& is active. Its most recent documented activity is an October 2025 announcement of the European Natural Beauty Awards win, alongside a functioning online shop and social channels. Distribution is centred on Finland, sold through retailers including Ruohonjuuri stores, Apteekki360, Twistbe and Kaalimato as well as the brand's own webshop [6], and the brand has operated a flagship store in central Helsinki.