Blik Cosmetics

Blik Cosmetics is a Swedish beauty brand specialising in false eyelashes and related accessories. It is based in Stockholm and was founded by Linda Veinberga, a Stockholm-based makeup artist who serves as the company's chief executive [2]. The brand positions itself around easy-to-use everyday lashes and frames its products as an ethical, plastic-conscious alternative to mink-based options.

The company describes itself as an established Scandinavian beauty brand offering innovative, easy-to-use everyday eyelashes and beauty accessories. Its public material centres on a single idea: that false lashes need not be complicated or time-consuming to wear.

Blik Cosmetics was created by Linda Veinberga after she found a shortage of comfortable, natural and functional lashes that did not rely on mink hair. Drawing on her work as a makeup artist, she set out to develop everyday lashes that were quick to apply and to challenge the idea that lashes are difficult to use [2]. The company does not state a founding year in its public material, and none is recorded here.

The name "Blik" is taken from Danish, where it means "glance." The company also links the word to being "free from waves and other disturbance," a sense of calm or carefree ease that it presents as part of the brand's identity [2].

The brand organises its range around three lash formats. Self-Stick Lashes are a one-day, reusable, adhesive-free option described as quick to apply; Lash Extensions are designed to last up to roughly two weeks; and Classic Lashes are a one-day strip style. These are sold individually and as kits, alongside supporting accessories such as applicators, a lash curler, precision scissors, reusable eye patches and spoolies.

Across its how-to material the company emphasises latex-free formulations, including a latex-free bonder and sealer and a separate lash glue and remover. It also markets self-stick lashes that require no glue at all.

Blik Cosmetics frames its purpose as changing how people use lashes and breaking what it calls the perception that lashes are complicated [2]. The brand's stated values cluster around ease of use, ethical and cruelty-free beauty, sustainability and a Scandinavian minimalist aesthetic. Its homepage tagline is "Three ways to Perfect lashes," a reference to the three lash formats it sells [1].

Sustainability and animal welfare are central to how the company presents itself, though the relevant claims come from the brand's own blog rather than independent certification. In a 2023 article, Blik Cosmetics says it made a "conscious decision to use plastic-free packaging" for its false eyelashes, replacing single-use plastics with reusable and recyclable paper and cardboard [6]. A companion article positions vegan faux lashes as a "cruelty-free and eco-friendly alternative" to mink, criticising mink production as inhumane [7].

The brand's two blog articles describe the lash material itself differently, and the packet does not reconcile the two. One article states the lashes are made from "eco-friendly materials, such as bamboo or other natural fibers, which are renewable and biodegradable" [6]. The other describes them as made from synthetic, hypoallergenic materials that mimic the look of real lashes without animal-derived fur [7]. Both framings appear in the company's own material.

No third-party sustainability certification is stated for any of these claims.

Blik Cosmetics is active. Its online store is operational, listing current products and offering EU-wide shipping, and its founder remains in place as chief executive. The most recent datable content on the site is a pair of blog posts published in March 2023 [6]; the brand's product pages and shipping offer were still live as of the 2026 source review. The company is a member of the Association of Swedish Beauty Brands, and its lashes are distributed in the Nordics through retailers including Lyko.