Blondesister

Blondesister is an Italian makeup brand based in Genova, founded by Carolina Amirfeiz [7]. It produces face, eye and lip cosmetics that the company markets as fully made in Italy, and it positions itself toward a young, multitasking audience it calls a "restless generation" [2]. The brand operates the limited company Blonde Sister srl and remains active, with regular founder-written blog posts through 2026 and appearances at the Cosmoprof trade fair.

The brand's name is aesthetic rather than descriptive: despite the "blonde" framing, Blondesister sells colour cosmetics for the face, eyes and lips, not hair products. The name refers to founder Carolina Amirfeiz, the oldest of six siblings.

⚑ Thinner sourcing. The article relies largely on the brand's own statements (T2–T3). Glowpedia is seeking independent sources.

According to the company, Carolina Amirfeiz created Blondesister after leaving a four-year career as a consultant at a financial multinational in Milan and returning to Genova during the COVID-19 lockdown [2]. Drawing on her perspective as the oldest of six siblings, she set out to build a makeup line aimed at younger generations. In her own words, she "embraced my dream: to create a make-up line that exalted the uniqueness and the beauty of a 'restless generation'" [2].

There is some disagreement in available sources about who founded the brand. The company's own about-us page and Italian press credit Carolina Amirfeiz as the sole founder [7]. A separate aggregated social-media snippet instead describes the line as "created by three sisters" [9]; this is not supported by the brand's own materials, where the name refers to Carolina being the eldest of her siblings rather than a three-sister founding team.

The company is registered as Blonde Sister srl and is based at Via Francesco Dassori 171 in Genova.

Blondesister describes its guiding idea as the absence of rules: the brand's stated philosophy is that "there are no rules in make-up, this is the rule" [2]. It presents its products as multi-use, easy to apply and "suitable for everyone," combining affordability, versatility and practicality for consumers seeking self-expression rather than conformity to traditional beauty standards. The company names innovation and "Made in Italy" as its fundamental values, alongside what it calls community relevance [1]. Its tagline is "The Revolution of Made in Italy Make-Up" [1].

The brand's range covers face, eye and lip makeup, including eyeshadow, primers and lip products. Its most frequently highlighted product is the 4in1 Click&Turn Mascara, which the Italian retailer Mabù Profumerie describes as featuring "a modular brush that delivers four different lash effects by rotation — defining, lengthening, volumizing, and intensifying" [6]. Blondesister frames much of its catalogue around multipurpose, versatile items intended to let customers adjust the effect to their own preference.

Blondesister presents itself as a cruelty-free and vegan-friendly brand, stating that its products are "free of ingredients sourced from animal world" [1]. The company emphasises a short, fully Italian supply chain — "100% Italian from the ingredients to the pack" — which it says reduces transport-related CO2 emissions and supports the local economy [1]. It also frames its multi-use products under the slogan "BUY LESS, CHOOSE WELL," presenting reduced packaging and plastic waste as part of a minimalist approach [2]. The packet records no third-party certifications for these claims.

Blondesister sells through its own direct-to-consumer e-commerce site as well as third-party perfumeries, with retail partners including There Renaissance, Esserbella, Full and Modus [4]. Its primary market is Italy; the brand's English-language EU storefront suggests some wider European reach, though available sources record no broader multi-region retail footprint.

The brand is active. Its founder-written blog, the "Blonde Diary," carried posts as recently as May 2026, and the company took part in the Cosmoprof Bologna trade fair in both 2024 and 2025 [5]. Blondesister's activity remains concentrated in Italy, distributed chiefly through Italian perfumeries and its own online store.