B'long

B'long, stylized as B´long, is a hair-extension brand established in 2004 [2]. It works exclusively in extensions made from human hair, supplying both individual buyers and salons. According to the company, its aim is to develop extension products that meet the expectations of hair-extension clients and salons across Europe [2].

Little is publicly documented about the brand's founders, headquarters or corporate ownership. It runs a direct online storefront alongside professional, salon-facing distribution, and remains active as of 2026.

The catalogue is built entirely around hair extensions. Permanent and semi-permanent systems include tape-in extensions (TapeHair), pre-bonded extensions (PreBonds) and weft extensions (WeftHair), while temporary options cover clip-ins, the SwiftHair line and fringe pieces. Alongside these, B'long sells haircare products, styling tools, brushes and related accessories.

The brand's central selling point is its material: the company describes its extensions as "100% high quality human hair" [1]. A professional distributor listing similarly characterises the range as nearly untreated, silky and durable virgin hair marketed to hairdressers and salon professionals [4].

B'long positions itself as a professional, salon-oriented supplier rather than a purely consumer label. The company frames its approach around constant product development and quality control, and says it seeks long-term customer relationships and high customer satisfaction [2]. Its storefront carries the taglines "Hair look you have always dreamed of" and "Easy & fast way to get volume and length."

B'long is active. It operates a live online storefront with a current product catalogue, maintains social accounts on Instagram (@blongofficial) and Facebook, and reaches salons across Europe through professional distribution, including the distributor IdHAIRPRO [4]. Its stated service terms include a 14-day return policy and sales limited to customers aged 18 and over within the European Union.