Bloom & Blossom

Bloom & Blossom is a female-founded British bodycare and skincare company, founded in 2010 [1]. It specialises in pregnancy-safe formulations and bodycare aimed at different life stages, from pregnancy and new motherhood through to menopause, alongside a wellness and sleep range. The company describes itself as female-founded, independent and British, and frames its products around body confidence — "enhancing and improving rather than perfecting".

The brand remains active. It is based in the United Kingdom, with products manufactured domestically, and in early 2025 it expanded its retail presence with a nationwide launch in Boots [2].

Bloom & Blossom was founded by Julia Yule and Christina Moss, sisters-in-law who describe themselves as "mothers with five children between us" running "a true family business" [3]. According to the company and to independent coverage, the two were pregnant and could not find natural skincare that matched the effectiveness of non-maternity products, which prompted them to create their own line in 2010 [4].

The founders are corroborated across the company's own account and several independent editorial sources [1][4]. An earlier, unsourced note had suggested the brand was founded by sisters named "Sarah and Sasha"; this is not supported by any published source and is contradicted by the brand's own history and trade and design-press coverage, which consistently name Julia Yule and Christina Moss.

The company was established in 2010. In 2020 it undertook a rebrand by the design agency Jones Knowles Ritchie (JKR) and was featured by PRINT Magazine as a "Brand of the Day" [4]. The redesign leaned on typography — the agency described the work as "playful, but hardworking; bonkers, but beautiful; natural, but characterful" — with a logo that uses inversion to represent "how little ones turn your world upside down", and day and night product lines given reversed colour palettes.

In February 2025 the brand launched nationwide in Boots, which it described as "a pivotal moment" in its continued retail expansion [2].

Bloom & Blossom positions itself as an ingredient-led family business covering skincare and bodycare "through all life stages", with a stated aim of building "body confidence by providing solutions to skincare concerns" rather than promising perfection. Its founders have framed the wider mission as "championing body confidence and disrupting the bodycare market across all the key life stages from pregnancy to menopause, performance bodycare to wellness and sleep" [2].

The company stresses formulation over marketing, stating that "every ingredient we choose has earned its right to be there" and that it does "not just put an ingredient in for the sake of being able to write a fancy name on the bottle". It says formulation is overseen by former head chefs who retrained as chemists.

The range spans pregnancy and baby care, body and face products, pillow sprays, and a sleep and wellness line. Recurring products include the Wonder Worker multi-tasking balm, the Smooth Moves stretch mark oil, the All Night Long calming sleep spray, and the Booty Gains firming cream. A baby pillow spray produced under a The Very Hungry Caterpillar licence has also featured in the range.

On ingredients, the company centres frankincense as "the heart of our fragrance", balanced with lavender and lemongrass as top notes and chamomile and rose geranium in the middle. It singles out lanolin for its lip balms, saying it delivers "far superior results than any other ingredient we've found". The brand states that the majority of its products are vegan and that it does not test on animals.

Bloom & Blossom manufactures in the United Kingdom — citing sites in Tooting, south London, and in Devon — which it links to reducing its carbon footprint and supporting local economies. The company says its 500ml bottles use "100% recycled plastic and are 100% recyclable, including the pumps", and that its product cartons use FSC-certified cardboard. It frames this through a stated principle to "treat others as you'd like to be treated yourself. We feel the same about the planet."

The company also describes social commitments, including partnerships with Beauty Banks and Baby Banks to distribute products to disadvantaged families, and a future goal of establishing its own rose field for UK-produced rose water.

Bloom & Blossom is an active, single-market company whose primary base is the United Kingdom. As of mid-2025 it was trading through a multi-channel UK retail network including Boots, Marks & Spencer, Waitrose, NEXT and Oliver Bonas [2]. The most recent dated milestone is the February 2025 Boots launch [2].