Bobbys Hair Care

Bobbys Hair Care is a Swedish hair-care brand based in Nacka, in the Stockholm region, and operated by the company Bobbys Hair Care AB. It was founded by Bobby Oduncu, a Stockholm hairdresser, and sells shampoos, conditioners, styling products and a small body-care range built around a vegan, sulfate-free formulation philosophy. The brand sells directly to consumers through its own online store, which ships across the European Union, and remains commercially active as of 2026 [1].

The company frames its purpose around a single idea: that salon-grade hair care should be available for everyday use at home. According to the brand, it began with "a simple idea — that hair care should feel both professional and personal" [3].

The brand was created by Bobby Oduncu, described by the Swedish retailer Baresso Shop as its founder, who "started his career as early as age 17" [6]. Oduncu is a Stockholm hairdresser who runs a salon in the Östermalm district and has worked in the hair industry for close to three decades. Web-search synthesis of third-party Swedish sources additionally identifies him as having been born in Södertälje in 1976.

Oduncu's long career in salons is also the source of a discrepancy over the brand's age. The company's own history page refers to "over 30 years of experience" in the industry, a figure that describes the founder's hairdressing background rather than the lifespan of the business [2]. Third-party sources instead date the launch of the Bobbys Hair Care brand to autumn 2019 [7]; that timing is consistent with the registration era of the operating company, Bobbys Hair Care AB (Swedish company number 559172-8901), whose 559-series number corresponds to limited companies registered around 2017–2018. The 2019 launch date is drawn from search synthesis rather than a statement on the brand's own site, and is therefore less certain.

Bobbys Hair Care positions itself as offering salon-quality products for daily home use. Its history page poses the question, "Why should you have to go to a salon to get high-quality products and luxurious, healthy, beautiful hair?", and states an aim to "bring luxury into your everyday life, and use luxurious salon products – every day" [2].

The company describes its approach as favouring lasting routines over quick fixes. It says it believes "in products that work with the hair, not against it. In routines that last. In the idea that effective hair care doesn't need to be complicated" [3]. The brand lists its core values as balance, care, proven quality, building for the long term, craftsmanship and community, and says its products are developed in collaboration with Swedish factories, chemists, hair experts and hairdressers [2].

The brand's catalogue is organised into product series, including the Multi Repair, Hydrate & Moisture, Detox and Volume lines, each typically pairing a shampoo with a matching conditioner. Alongside these it sells styling products such as hairspray, curl cream and a leave-in conditioner with heat protection, plus gift and travel sets and a small body-care selection.

A central part of the brand's marketing is the absence of sulfates. The company states that all its products "are completely free of sulfates" and uses milder, coconut-derived cleansing agents in their place, naming Cocamidopropyl Betaine, Sodium Lauroyl Methyl Isethionate, Disodium Laureth Sulfosuccinate and Sodium Lauryl Sulfoacetate (SLSa) [4]. According to the company, these alternatives "help cleanse the hair and create a lather without causing dryness or irritation", and its sulfate-free shampoos "effectively cleanse without stripping the scalp or hair of its natural oils" [4].

The products are described by the brand as made in Sweden, 100% vegan and cruelty-free, and free from sulfates and parabens [2]. No third-party certifications are listed in the available sources. The Swedish retailer Baresso Shop characterises the brand within the broader clean-beauty category [6].

Bobbys Hair Care is active. As of 2026 it operates a direct-to-consumer online store carrying its current product range, with shipping across the European Union and active accounts on Instagram, TikTok and Facebook [1]. The brand states that it has more than 250,000 users [1].