BodyLines

BodyLines is a Danish maker of facial hair-removal wax products based in Ikast, Denmark. Family-owned and registered as Body-Lines ApS, it was founded by Britt Schmidt Madsen, a hairdresser who drew on more than 25 years in the profession to develop the brand's signature product: a patented wax strip for shaping eyebrows [1][2].

The company positions its range as professional tools for hairdressers and cosmetologists, built around speed, gentleness and single-use hygiene. Its tagline promises "sharp eyebrows for your customers – in 2 minutes." The brand remains active, selling its full line through its own webshop.

According to the company, Madsen repeatedly met clients with unwanted facial hair over the course of her career and found the existing options limited [2]. That gap led her to develop Eye-Vibes, a wax strip designed to give a reliable, defined brow shape. BodyLines describes an extended development period spent arriving at what it calls the optimal wax formula, paired with a gentle pre-treatment and a post-treatment oil.

The business is family-owned, a structure the company credits with letting it move quickly from idea to finished product [2]. It is registered in Denmark as Body-Lines ApS, a private limited company in the perfumery and cosmetics trade, and is a small operation with a handful of employees [5].

The product line centers on Eye-Vibes, a flexible wax strip for eyebrows, alongside Lip-Vibes wax for the upper lip and two support products, a Pre-Wax cleanser and an After-Oil [4]. The company frames the strips as a work tool that shortens eyebrow correction to a couple of minutes and improves the practitioner's working posture.

Hygiene is central to how BodyLines presents the products. The company stresses a single-use approach — "one customer, one strip" — and describes the treatment as hygienic and gentle [2]. The Eye-Vibes strip is described as patented [1].

BodyLines sells directly through its own webshop and is also carried by the Danish beauty retailer nicehair.dk [6]. The company says its range has been received positively both in Denmark and abroad.

Business-register and brand-site listings differ on the company's exact address. The brand site gives Lollandsgade 20, 7430 Ikast [2], while Danish business-registry listings record Østergade 95, 7430 Ikast [7]. Both addresses sit within Ikast, and the location appears to have changed over time. The company remains active, with its webshop live and offering the full product range.