Boobee

Boobee, styled by the company as BOOBEE and trading online as myBoobee, is a Czech intimate-apparel accessories brand based in Prague. It makes adhesive breast tapes, self-adhesive push-up bras, silicone nipple covers, double-sided fashion tape and a tape-removal oil, sold chiefly across the Czech and Slovak markets [1]. The consumer brand operates through the registered company Boobie Tapes s.r.o. [4][7]

The brand remains active. Its online shop is trading, its magazine carried articles as recently as late 2025, and it maintains an active presence on Instagram and TikTok [6].

Boobee was founded by Ornella Koktová together with Kryštof Šimek, a friend and former classmate from her gymnasium (secondary school) [2]. According to Koktová, the idea grew out of years of frustration that she could not comfortably wear backless dresses or outfits that left no room for a bra — a problem she frames as not only about appearance but about support, since without it larger breasts begin to ache.

The company traces the concept to a difficult personal episode. Koktová has said her youngest daughter, Lilianne, was born during the Covid period, after which she spent seventeen days in intensive care in severe pain, unable to see her children or husband. There, she recounts, she had a vivid dream of a breast tape that would let her and other women wear the dresses they wanted without worry — and she began working on the product while still in hospital [2]. The brand presents this founding story as the reason its tapes were designed from the outset to be gentle on skin, hypoallergenic and not tested on animals.

The brand's range centres on adhesive breast tape, marketed under the Boobee Tape name, alongside the Boobee LIFT & SHAPE BRA self-adhesive push-up bra, silicone nipple covers, double-sided fashion tape and a removal oil for taking the tape off. On its homepage the company describes the tape as the number-one product on the market for breast tapes, and says more than 10,000 customers have used the brand [1]. Its tagline promises a "dream neckline in seconds."

Boobee positions the products as an alternative to conventional bras and to silicone or cosmetic solutions, aimed at comfort and confidence in backless and strapless looks. According to the company, the tapes are hypoallergenic, latex-free, clinically tested and meet what it calls Medical Grade standards, with a sweat- and water-resistant adhesive; it recommends wearing the tape for a maximum of eight to twelve hours [3]. The brand states that its products carry PETA's "cruelty free" and vegan designations [2].

The business runs on a direct-to-consumer model through its own webshop, built on the Shoptet e-commerce platform, and also offers a wholesale channel [5]. Pricing sits in the affordable, indie range, with the catalogue listed in Czech koruna and euros for the Czech and Slovak markets.

Boobee is operated by Boobie Tapes s.r.o., a Czech limited liability company registered with the Municipal Court in Prague [4]. The consumer brand and its legal entity are spelled differently: the brand consistently styles itself "BOOBEE" (and myBoobee online), while the company is registered as "Boobie Tapes s.r.o." [7] Both refer to the same business. Company records list Ornella Koktová as the majority owner and Kryštof Šimek as the co-owner, with both serving as managing directors [7].

Boobee is an active, small independent brand. Its webshop is operating, its blog and magazine published content as recently as November 2025, and it remains present on Instagram, TikTok, Facebook and YouTube [6]. The brand's reach is regional rather than global, concentrated in Czechia and Slovakia, reflected in its Czech and Slovak storefronts and koruna-and-euro pricing.