Bring Green

Bring Green is a South Korean skincare brand launched in 2018 as a private label of CJ Olive Young, the country's largest beauty retailer [3][4]. It positions itself around naturally derived ingredients paired with clinical testing, and is best known for its Tea Tree Cica range for sensitive and acne-prone skin. The brand remains active, with recent expansion into the North American market.

Rather than an independent house with named founders, Bring Green was created and is owned by CJ Olive Young Corporation, a subsidiary of the wider CJ Group [4]. No individual founders are publicly credited; the company is run as a retailer-owned brand and is headquartered in Seoul, in the KDB Tower in Yongsan-gu [3].

Bring Green began in 2018 as a nature-inspired skincare line under CJ Olive Young [3]. In 2023 it was repositioned as a vegan skincare brand focused on rapid, clinically tested results [3], a shift that aligned it with the broader clean- and vegan-beauty wave in Korean cosmetics. Its corporate tagline, "We bring green benefit effectively, rapidly," reflects that dual emphasis on plant-derived ingredients and speed of visible results.

In May 2025 the brand entered the North American market, launching its Tea Tree Cica Sun Cushion and Tea Tree Cica Sun Cream on Amazon in the United States [4]. The release was framed as gentle, high-performance sun care aimed at sensitive skin.

Bring Green is owned by CJ Olive Young, founded in 1999, and sits within the CJ Group conglomerate [4]. This retailer ownership distinguishes it from typical independent K-beauty labels: it is distributed through Olive Young's own channels — the Olive Young Mall and Global Mall — alongside Amazon and partner retailers in more than 15 countries [3].

The brand describes its approach as skincare "rooted in nature and elevated by science," and states a mission to "create skincare that truly works while respecting people and the planet." It groups its formulas around naturally derived hero ingredients while emphasizing safety and sensitivity testing. Its stated values — summarized by CJ Olive Young as "Vegan & Clean, Clinically Proven, Good Skin Good Vibe" — frame the line for consumers with reactive, oily or breakout-prone skin.

Bring Green's catalogue spans cleansers, toners and toner pads, serums, moisturizers, sheet masks, clay packs and pore strips. Its hero ingredients include tea tree, Centella asiatica (cica), artemisia (mugwort), bamboo, zinc teca and niacinamide, with the Tea Tree Cica range serving as the flagship line for soothing and clarifying.

Signature products include the Tea Tree Cica Soothing Toner, the Tea Tree Cica Soothing Cream Plus, the Tea Tree Cica Trouble Cleansing Foam, the Zinc Teca Blemish Serum and the Artemisia Calming pH Balance Toner Pads. The brand has also released limited Squid Game-themed editions of several products.

On the ingredient side, Bring Green states that its tea tree and centella asiatica are cultivated at the Jeju Plant Resource Institute in Korea, drawing on 25 years of expertise, and the company claims these are "five times more hydrating and soothing than conventional sources" [4]. Its products are described as vegan and cruelty-free, and the Tea Tree Cica sun care line is EVE Vegan certified [4]. According to the brand, all products are made in Korea.

Bring Green has been a repeat presence at the Olive Young Awards, the annual rankings run by its parent retailer. The Tea Tree Cica Soothing Toner placed third in the toner category in both 2023 and 2024 [9][5], and the Tea Tree Cica Pore Clay Pack Strong was named a Rising Star in the trend category in 2024 [5]. CJ Olive Young also lists the brand as holding the top position in tea tree products in Korea during 2021–2022.

Bring Green is active. Its most recent documented activity is the May 2025 launch of its sun care line on Amazon in the United States [4], and it maintains a global Instagram presence (@bringgreen_global) and ongoing distribution across multiple international retailers.