By Bangerhead

By Bangerhead is the private-label house-brand of the Swedish beauty retailer Bangerhead AB. The line covers makeup tools, beauty accessories and a smaller range of skincare and haircare products, sold through the retailer's own channels rather than as a standalone label. According to the company, it was created to offer customers accessible, good-quality beauty products developed in-house [2].

The brand sits at a drugstore price level and is positioned around vegan, cruelty-free formulations made in Sweden. It is active: the parent retailer trades across several markets with a current catalogue, and By Bangerhead's most recent documented product launch was in 2022.

⚑ Thinner sourcing. The article relies largely on the brand's own statements (T2–T3). Glowpedia is seeking independent sources.

By Bangerhead grew out of Bangerhead, an online retailer that began as a hair-care shop in 2008 and expanded over the years into a broader beauty business spanning skincare, makeup, fragrance and styling tools [1]. Swedish business and trade sources record the parent company as registered on 7 November 2007, going live as a webshop in December 2008 [5][6]; the brand's own about page gives 2008 as the founding year [1]. The company is based in Stockholm.

The house-brand itself emerged later. By its own account, after roughly fifteen years in the industry Bangerhead developed its own products together with skincare therapists and hairstylists, aiming for what it describes as accessible, high-quality beauty products [2].

By Bangerhead has no separate corporate identity; it is owned and operated by Bangerhead AB, the retailer that created it [2]. The brand is sold only through Bangerhead's own platforms rather than wholesale to third-party stores.

The company frames By Bangerhead as a way to offer reliable, everyday beauty products at an approachable level. Its landing page emphasises functional formulations and what it calls consciously and carefully selected ingredients, with development drawing on the retailer's in-house experts [2]. The brand associates itself with the broader clean-beauty trend, foregrounding vegan and cruelty-free credentials.

According to the company, all of its skincare and haircare products are vegan, cruelty-free and manufactured in Sweden [2].

The range is led by makeup application tools and beauty accessories, alongside a smaller selection of skincare tools and professional haircare treatments. Signature items include the All About the Base Multi-Purpose Sponge, a three-in-one makeup sponge, and the Airbrushed Kabuki Brush, both part of the brand's vegan brush and sponge collection [3]. The catalogue also features facial massage tools such as the Rose Quartz Facial Roller, the Plush Puff Velvet blending sponge, and scalp-care products including the Roots Hydrating and Strengthening Scalp Mask [4].

In April 2022 the brand expanded its makeup line with four new vegan tools — the All About the Base sponge, the Wow Brows Duo brow brush, the Double-Duty Foundation and Concealer brush, and the Airbrushed Kabuki Brush — all using synthetic bristles and developed with the retailer's in-house makeup artists [3].

By Bangerhead is active. Its parent retailer is trading with a live product catalogue, and the brand's most recent documented launch was the 2022 vegan makeup-tool release [3]. As a retailer-owned private label, it has no independent brand site or third-party editorial presence; its products are available through Bangerhead's own stores and webshops.