byEloise

byEloise, which trades as byEloise London, is a British hair-accessories label founded in London in 2014 [1]. It built its identity around a single idea: turning the ordinary hair band into something people would also want to wear on the wrist. The company says it is "on a mission to convert an everyday essential into a fashion accessory," and its products are designed to work equally well in the hair or stacked as a bracelet.

The brand remains active. It runs a direct e-commerce store with seasonal launches, alongside a wholesale channel and stockists across the United Kingdom.

According to byEloise, the brand began with a practical frustration: a search for a hair band that was durable and reliable but also looked and felt good. When the founders could not find one, they developed their own, the Bangle Band, which became the company's debut product [1].

Accounts of who founded the company differ slightly across sources. The brand's own story page credits "Lena and the byEloise Team" and does not name a second founder or mention Scandinavian heritage [1]. Several independent UK stockists and trade publications, however, consistently describe byEloise London as the work of two Scandinavian mothers, Lena and Anine, who between them have five daughters and one son [4][5]. These sources add that the pair drew on earlier careers in fashion, consulting and finance, combining the business with motherhood [5]. The founders' Scandinavian background and the second name, Anine, are reported only by third parties rather than confirmed on the brand's site.

The Bangle Band is byEloise's signature item, a hair band described as holding even thick hair firmly while doubling as a wrist piece. From there the range widened into hair claws, silk scrunchies and an extensive line of charms, including gold, silver, A-to-Z letter, enamel-and-pearl, and zodiac designs. The brand frames the charms and accessories as collectible and habit-forming, and its product page promises "lots of exciting new product launches planned."

Pricing sits at the affordable, indie end, with many individual pieces costing only a few pounds and gift sets reaching the lower tens of pounds.

byEloise positions a hair band as a styling detail rather than a purely functional object. Its stated values centre on functional design, playful style and everyday wearability, summed up in the line the company uses across its site: "In your hair or on your wrist there is a bangle band for everyone." As it puts it, the aim is to make "something that people not only need but actually enjoy wearing."

Editorial coverage of byEloise has been concentrated in the UK salon and accessories trade rather than mainstream beauty press. The Good Salon Guide featured the Bangle Band, describing byEloise London as a collection of quality hairbands with stylish charms that double as stackable bangle bands worn on the wrist, and noting its founding by two Scandinavian mothers [4].

byEloise is active. Its online store carries a current seasonal collection and featured products dated to 2026, and the company states that further launches are planned, indicating ongoing operation. The brand is UK-based, selling directly to consumers and through wholesale and retail partners in the UK.