Byphasse

Byphasse is a Spanish personal-care brand based in Barcelona, focused on affordable everyday skincare, haircare and body care. It belongs to Groupe Dober S.L., the company founded by Didier Petitot, and is built on a value model the company sums up as "XL size. XS price." [2] The brand reports distribution in more than 100 countries and a catalogue of over 175 products. [1]

The brand remains active: its most recent milestone was a 25th-anniversary programme in 2024, including a new body-care line and a commemorative monogram. [4]

Byphasse traces back to two linked dates. Groupe Dober S.L., the parent company, was established by Didier Petitot in 1996; the Byphasse brand itself was created in 1999, with Didier Petitot and Caroline Simoes named as its founders. [1] The 1996 date marks the company's legal formation, while 1999 marks the brand's launch — a distinction the brand's own 25th-anniversary timing (around 2024) reflects. [4]

According to Byphasse, the brand grew out of an observation that the cosmetics market lacked quality products at easily accessible prices, and set out "to make premium beauty accessible to everyone." [2] Its first two products, a cleansing milk and a rose tonic lotion, launched in 1999 and, by the company's account, remain in the catalogue today.

Byphasse is owned by Groupe Dober S.L., the Barcelona-based company from which the brand originated; the two share founder Didier Petitot. [1] No separate acquisition history is recorded for the brand.

The company positions Byphasse as a "one-stop" personal-care brand offering products "for everyone," summarised on its site as "Easy beauty" and "Care for you, care for yours, care for life." [2] Its central idea is generously sized products sold at low prices — "XL size. XS price." — which Byphasse credits with helping it reach more than 100 markets. The brand also emphasises local production within Europe. Its formal slogan, recorded in French, is "La beauté est un secret, son prix aussi…" ("Beauty is a secret, so is its price…").

Byphasse organises its range around several care families, spanning hair, face, hand, body and baby care. Its make-up removers are central to the line: the Micellar Solution (Solución Micelar Desmaquillante) is described as the brand's first dedicated product, and the original cleansing milk and rose tonic remain catalogue staples. Shower gels are listed among its bestsellers.

For its 25th anniversary the brand introduced GLOW, a body-care line that uses prebiotics as a key ingredient to help maintain the skin barrier, presented as inspired by Barcelona, where Byphasse began. [4] A moisturising line, Caresse, was also launched. [5]

Since 2021, Byphasse has offered vegan products certified by the European Vegetarian Union under its V-Label, which the company says guarantees formulas without animal-derived substances. [3] Byphasse states that all of its products are manufactured in the European Union — in factories in France, Spain or Italy — under European Good Manufacturing Practices. [2] The company set a goal of having more than 70% of its catalogue vegan-certified by 2025 and says it is working to reduce its plastic production. [3]

Byphasse is an active, established mass-market personal-care brand. Its last recorded activity was in 2024, when it marked 25 years with the GLOW body line and an anniversary monogram, alongside the Caresse moisturising range. [4] The brand's make-up remover and micellar products continue to be widely sold and reviewed across international retailers. [8]