c/o Gerd

c/o Gerd, written in full as Care of Gerd, is a Swedish organic skincare company founded in 2008 and based in Jokkmokk, in Swedish Lapland [2]. It was started by two siblings, Anna-Lena Wiklund Rippert and her brother Johan, who named the company after their mother, Gerd. The brand makes ecological products for the whole body — face, hair and skin care — built around wild Nordic berry oils, and it remains active, with new blog content and product lines appearing into early 2026 [6].

The company keeps its production in the far north. One part of the operation is a factory in Jokkmokk, described in an editorial feature as one of the world's northernmost beauty factories, while sales and marketing run from a Stockholm office [10]. Small in scale, it nonetheless sells well beyond Sweden, with distribution reaching several European markets, the United States and Japan [10].

Both founders were born and raised in northern Sweden. Anna-Lena trained as a skin therapist, massage therapist and medical foot-care specialist, and previously ran a salon and day spa in Jokkmokk; her brother Johan trained as a hairdresser, opening his own salon at nineteen, and serves as the company's chief executive.

The name is a tribute to the founders' mother, Gerd, and to a principle she passed on: to take care of what you take from nature, and never more than you need. The company traces its outlook to a family upbringing of foraging and preserving herbs, roots, berries, fish and game in the north, and frames its purpose as making the beauty industry more sustainable, with care for nature, animals and people guiding its decisions.

Sources differ on Johan's surname. The brand's own about-us page gives it as Johan Alfon [2], while the UK Nordic title Scan Magazine names him Johan Wiklund [10]. The discrepancy may reflect a birth name versus a later legal name; both sources list his sister consistently as Wiklund Rippert.

c/o Gerd's range spans face care (cleansers, serums, oils, creams, masks and lip care), hair care (shampoos, conditioners and styling) and body care (deodorants, lotions, oils, soaps, scrubs and bath salts), alongside hand, foot and massage products. The formulations are built around what the company calls wild-harvested Nordic ingredients — seed oils from lingonberry, blueberry and cloudberry, plus sea buckthorn and birch — which it describes as naturally rich in antioxidants, vitamins and fatty acids. Other recurring actives include bakuchiol, a plant-derived alternative to retinol, along with hyaluronic acid and jojoba oil.

The company's best-known product is an aluminium-chloride-free deodorant, sold in unisex and cloudberry versions [10]. Other frequently listed items include a Blueberry Queen facial oil, a hyaluronic serum marketed for fine lines, and a Night Elixir bio-retinol made with bakuchiol, lingonberry seed oil and squalane. In early 2026 the company introduced a 24/7 Sensitive line, which it says grew out of a customer's feedback about severe hand eczema [6].

c/o Gerd describes its formulas as free from parabens, synthetic additives and PEG substances, and says it uses only cold-pressed vegetable oils; a sulfate-free shampoo is among the products it highlights [10]. The company presents the brand as organic, though it notes no formal brand-level certification such as KRAV or COSMOS — the COSMOS and Ecocert marks it cites apply to individual ingredients rather than the company as a whole.

The company frames sustainability as a whole-system question rather than an ingredient list. "For us, sustainability is about more than ingredients — it is holistic thinking," it states, extending the idea to people, products and the environment. It says it offers full transparency on its raw materials and keeps production in-house in Jokkmokk with control over the supply chain.

On packaging, c/o Gerd uses glass, recycled plastic and a sugarcane-derived plastic, and it has partnered with the Bower app, which lets customers scan empty containers to find recycling points and earn rewards. The brand is candid about the limits of its sugarcane plastic, noting it is not automatically biodegradable and is recycled through standard plastic streams.

A separate line, LivNordic, is produced in collaboration with the Nordic wellness operator of the same name; according to the partnership page, LivNordic's spa concept has run on Viking Ocean Cruises ships since 2010 [8]. The line features birch-, blueberry- and Lapland-sourced ingredients, and the arrangement points to a white-label production capability alongside the company's own retail range.

c/o Gerd's deodorant has drawn most of the brand's press attention. It was named Best Made in Scandinavia at the Organic Beauty Awards in 2024, where the company also reports a Product of the Year runner-up placing [10]. Earlier, the deodorant won Amelia magazine's beauty prize in 2015 and was named best deodorant by the Swedish newspaper Aftonbladet in 2017 [10]. The brand positions itself within the broader Nordic clean-beauty and organic-skincare movement.

The company is active. Its blog continued publishing into 2026 — the most recent documented post is dated February 2026 — and the 24/7 Sensitive line is a recent launch [6]. Ownership is independent; no parent company or acquisition is recorded in the available sources. By scale c/o Gerd is an indie operation, but its products are distributed across Scandinavia, Belgium, the Netherlands, Germany, the United States and Japan [10].