Care Deo

Care Deo is a Danish natural-deodorant brand built around a single product: a crystal deodorant made from potassium alum and water. It belongs to the "by Heidi" product universe created by Heidi Riishøj, a Danish nurse, nutritional therapist and acupuncturist, and is distributed by her company Nature Team ApS in Randers, Denmark [1]. The brand is active, though its reach is narrow — the line consists of one stock-keeping unit sold through a small network of Nordic health-product retailers.

The product itself is manufactured outside Denmark. According to the Danish retailer Helsam, Care Deo is made by Wellbeing Island Limited in Dublin, Ireland, and distributed under the "By Heidi" brand by Nature Team ApS [7]. Nature Team's own pages present Care Deo only as a "by Heidi" brand and do not mention the Irish manufacturer; both facts hold at once, since the brand is owned and sold from Denmark while the deodorant is physically produced in Ireland.

Care Deo sits within the wider "by Heidi" world assembled by Heidi Riishøj, alongside herbal-tea blends (Organic Blends), plant-based supplements (Earth Nutrition) and a set of books and cards on holistic health (S.F.S.P.). Riishøj describes a path into natural health that began with personal illness and severe allergies that conventional medicine did not resolve, after which she trained as a nurse, acupuncturist and nutritional therapist [6].

The commercial vehicle behind the brand is Nature Team, which Riishøj founded with Martin Bruun. The pair launched the company — initially called Safe Health — in January 2015, after they became a couple in early 2014 [6]. Care Deo's own launch date is not documented: it is listed among Nature Team's product brands, but no source records when the deodorant line specifically began.

The brand frames itself through a short Danish slogan, "færre kompromiser. Mindre kemi. Mindre plastik. Mere ærlighed" — fewer compromises, less chemistry, less plastic, more honesty [1]. That line mirrors the broader naturopathic outlook of the "by Heidi" universe, which prioritises natural ingredients, minimal plastic and product transparency over conventional cosmetic chemistry. In its product marketing, Care Deo is presented as "your natural choice for freshness and wellness".

Positioning is squarely in the clean-beauty space: the company describes the deodorant as free from parabens, aluminium chlorohydrate and synthetic fragrances, and as hypoallergenic and suitable for sensitive skin [4]. It is priced as an indie product and sold both through Nature Team's own webshop and through Nordic health retailers, including Helsam, Med24 and Organic Minds, with stockists in Norway and Sweden as well.

The line's sole product is the Care Deo Krystal Deodorant (item code CD-01, 115 g, EAN 5714931000521). Its formula is unusually short: the company lists only two ingredients, potassium alum and water [5]. Rather than blocking the sweat glands as a conventional antiperspirant does, the crystal is described as working by creating an inhospitable environment for the bacteria that cause odour. Nature Team states that a single crystal lasts six to twelve months with daily use, leaves no white residue on clothing, and comes in biodegradable packaging made primarily of cork [4].

The brand also points to third-party testing. It says safety analysis carried out at CHELAB / Mérieux NutriSciences found no measurable heavy metals — arsenic, lead, cadmium or mercury — and confirmed the product's natural mineral composition [5]. Other stated claims include that the deodorant is fragrance-free and allergy-friendly on contact with the skin.

Care Deo is active but operates on a narrow footprint. It is a single-product brand from a small founder-run distributor, stocked by a handful of Danish health-product retailers and a small number of Norwegian and Swedish ones. No editorial press coverage, awards or Wikipedia entry could be found, and the deodorant remains the only item in the line. The product is listed as currently available across several Nordic retailer sites [4].