Charlotte Bio

Charlotte Bio is a French cosmetics company that makes certified-organic, natural and vegan makeup and skincare. According to the brand's own account, it was born in 2019 out of a wish to bring "a new organic" to hygiene and beauty [2]. French editorial reviews trace the company back a little further, to around 2015, when it is said to have begun in baby skincare before repositioning around certified-organic makeup and facial care [3][4]. The two accounts are usually treated as a single story rather than a contradiction: an earlier start followed by a relaunch under the name it carries today.

The company positions itself as an affordable organic brand, with most items priced under about €20 [4], and describes its aim as offering pigment, longevity and a pleasant feel "without compromise."

Charlotte Bio was founded by Stéphane Bittoun, who serves as president, and Marjorie Minel, listed as associate [2]. Bittoun came from a background in audiovisual and entertainment, while Minel had spent more than fifteen years in dermo-cosmetics with pharmacy brands and handled product development. The founders describe the venture as "a story of desires, convictions and intuitions," built on the idea that organic makeup need not sacrifice performance. The company is made in France, with manufacturing carried out in France and Italy.

The brand sets out its purpose as becoming "the new standard in certified organic and vegan makeup and skincare" [2]. It groups its outlook around five stated values: proximity, performance, femininity, transparency, and what it calls complicity and accessibility. Charlotte Bio says it works to "offer the best at the best price," pairing certified-organic formulas with an accessible price point rather than a premium one.

Formulas are described as up to 100% natural in origin and certified organic, with some exceptions noted for products such as nail polishes, glossy lipsticks and pastel filters [1]. Editorial reviewers have echoed this positioning, one noting how difficult it is to achieve the brand's textures without turning to synthetic ingredients [4].

Charlotte Bio's range spans complexion, eyes, lips, nails and skincare. Among its better-known items are the Pastel Filter, a Natural Black Volume Boost mascara, and an organic lip oil. On the skincare side, one reviewer singled out "Ma Crème Hydratante Lumière" as a personal favourite [4]. The brand also runs seasonal releases and a makeup-artist collaboration with Arnaud Sol Dourdin.

The company's products are certified by Ecocert and labelled Cosmos Organic, and editorial coverage adds the French Cosmebio label [3][4]. Charlotte Bio states that its certifications are renewed annually and that its products are vegan and cruelty-free "in accordance with European law" [2].

Charlotte Bio states on its homepage that it was voted the "safest makeup brand" by the French consumer organisation UFC-Que Choisir [1]. This distinction is repeated in French editorial coverage as a brand claim rather than as an independently confirmed award. The brand's products also appear in UFC-Que Choisir's public database comparing potentially undesirable cosmetic ingredients [5].

The same consumer organisation the brand cites for its "safest" claim has also been a source of criticism. According to one French editorial review, UFC-Que Choisir flagged the possible presence of undesirable ingredients in certain Charlotte Bio products, a point the reviewer set against the brand's own safety messaging [3].

Charlotte Bio remains an active, independent brand. Its online store carries current 2026 seasonal ranges, including a limited-edition summer kit, and the company reports a large customer base and several thousand product reviews. Its primary market is France, where the site is offered in French, English and Spanish, and it maintains an active presence across Instagram, TikTok, YouTube and Facebook.