Chenice Beverly Hills

Chenice Beverly Hills is an American professional haircare brand that, by its own account, was founded in 1988 with origins in Los Angeles, California [2]. It began as a supplier to hair salons and is best known for three product systems: Liposome Hair Color, the KeraBond repair line and a smoothing treatment called Bottox Effect. Much of the range is made in Italy, while the company itself is based in California.

The brand remains privately owned and is led by chief executive Cesar Lopez [2]. After many years selling only to salons, it now also sells its products directly to consumers online, alongside a separate webshop aimed at professionals. Almost everything publicly known about its history comes from the company's own account; no independent account of its history has been documented.

According to the company's history page, Chenice Beverly Hills was set up to deliver "high-end, performance-driven hair care to professionals." The names of its founders have not been made public.

The brand explains its two-part name as a matter of image. "Chenice" was meant to stand for salon quality, while "Beverly Hills" was chosen to call up the glamour of California's beauty culture. From the start, the company says, it focused on formulas made only for salons, using European ingredients and what it calls "clean cosmetic science."

Production first took place in Los Angeles. Formulation and manufacturing soon expanded to Italy, which the company says is still where much of the product line is made today [2]. Chenice describes this split between a California brand identity and Italian production as a deliberate strategy, and it summarises its manufacturing roots as "Italy & USA."

For most of its history, Chenice Beverly Hills worked only within the professional salon trade. The company says hair stylists, colourists and educators across North America and Europe used its products in salon services. In its telling, the brand built its reputation on keratin treatments, reconstructive hair masks and colour systems with low levels of ammonia.

Education was part of the model. Chenice says it ran regular seminars for stylists and worked with platform artists and educators to share techniques and product knowledge. By the 2000s, according to the brand, it had distributors in the United States, Canada, Italy, Poland, South Africa and Germany [2]. The company credits its ingredient and formulation standards with building a following in both Western and Eastern European markets. The present extent of that distributor network has not been publicly confirmed.

The most recent shift came with the launch of Chenice.com. The company dates this only to "recent years," and describes it as a move to offer its core salon products directly to consumers. The online range included colour-safe shampoos, keratin masks, anti-ageing sprays and leave-in treatments. The stated aim was to provide professional results at home without giving up the brand's performance focus.

Chenice Beverly Hills is independent. The company states that it "remains privately owned" and names Cesar Lopez as its chief executive [2]. No parent company, investors or acquisitions have been reported.

The brand's own pages give two different locations for the business, though the difference is one of history rather than a genuine contradiction. The company's history page lists its origins as Los Angeles, California, and says only that the brand "continues to operate out of California" [2]. The business address published on the brand's website is in Duarte, California, a city in Los Angeles County [6].

Chenice Beverly Hills presents itself as a salon brand first. Its website describes its products as "professional salon formulas designed to strengthen, repair, and restore shine," and it uses the tagline "Healthy Hair Starts Here." The company sums up its mission as haircare "powered by science, proven by stylists, and accessible to those who care about healthy, beautiful hair."

Its range is focused entirely on hair. The consumer website groups products by the result they aim for: repair, styling, frizz control and thickening. The professional side of the business is run through Chenice Pro, a separate webshop that concentrates on colour, bleaching and in-salon treatments.

The brand draws a clear line between its salon-only and at-home products. On its ingredients page, it notes that Liposome Hair Color is a professional line intended for licensed stylists or experienced users, and it advises against unsupervised use at home.

### Liposome Hair Color

The product most closely tied to the brand's identity is Liposome Hair Color, a permanent cream colour with a low-ammonia formula. Liposomes are tiny fat-based spheres that can carry other ingredients inside them. According to Chenice, its colour uses liposomes made from soy lecithin to carry pigment into the hair [2].

The company describes the process in three stages. The pigments and conditioning ingredients are first sealed inside the lipid spheres. The spheres then pass through the hair's outer layer, which Chenice says happens more gently than with ordinary colour molecules. Finally, they break down inside the hair and release the colour evenly. The brand says this produces longer-lasting colour, more shine and better hair condition. The formula also contains thermal spring water and argan oil. Chenice refers to the liposome technology as "patented," though it does not give a patent number or name the patent holder [3]. The professional store states that the colour is made in Italy [4].

The colour range sits alongside supporting salon products. These include developers, bleach powders, an anti-yellow cream and a violet shampoo for toning, and a Hair Color Accelerator spray that the company says shortens processing time. Vitamin+ is a separate semi-permanent colour system, which the brand says is made without ammonia or peroxide and uses plant extracts, including kiwi extract. The PAIR System is a two-step treatment meant to protect hair before and after chemical services such as colouring.

### KeraBond

The KeraBond line, also written Kerabond, is the brand's repair range for dry and chemically damaged hair. The company says it uses keratin of low molecular weight, meaning the protein is broken into small pieces so it can reach further into the hair. The line includes the Kerabonding Mask and the Hydro-Keratin Shampoo, which the consumer website lists among its best sellers.

### Bottox Effect

Bottox Effect is a deep-conditioning treatment that the company says became one of its signature services for smoothing and restoring hair. Chenice describes it as a treatment designed to reduce frizz, restore moisture and visibly improve hair texture. The ingredients it lists include keratin, collagen peptides, ceramides, hyaluronic acid and panthenol, also known as vitamin B5 [5].

The treatment is applied in a salon-style routine. The hair is first washed twice with a clarifying shampoo. The lotion is then diluted with water, applied section by section and left on for 15 to 20 minutes. Finally, the hair is dried and sealed with a flat iron. For wavy or curly hair, the brand advises drying with a diffuser instead of straightening. Starter kits and a bowl-and-brush set are sold for the treatment.

### Other lines

The wider catalogue includes the IFIX styling line; the Regal Life and Green Care lines, which the brand presents as hair-thickening and hair-growth products; an argan oil treatment called Argan Complex; the Anti-Age Complex hair repair treatment; a leave-in Active Conditioner containing liposomes; and Pure Sheen, an anti-frizz shine spray.

Chenice Beverly Hills is active. As of September 2026, both its consumer website and its professional Chenice Pro store were operating and taking orders [1]. The company has not published any dated news, press releases or product launches, so the timing of its most recent developments is unknown. No third-party certifications, awards or independent press coverage of the brand have been documented.