Clean Logic

Clean Logic, styled by the company as Cleanlogic, is a United States bath and body brand that makes exfoliating tools — body scrubbers, stretch cloths, silicone facial scrubbers and an ice roller — rather than creams or cleansers. It was founded by longtime business partners Isaac Shapiro and Mike Ghesser, who built the company around a social mission: employing people with disabilities and improving workplace accessibility. The brand is based in Audubon, Pennsylvania, and remains active; in May 2026 it announced it had earned Certified B Corporation status [4].

Sources differ on when the company began. A widely repeated account dates its founding to 2006, describing Shapiro and Ghesser as launching Cleanlogic that year as a purpose-driven maker of bath accessories and exfoliating skin-care products [6]. A separate 2020 announcement records a relaunch of the brand with a new look and product range [7], so the 2006 date marks the original founding and 2020 a later reset. A business profile of the partners, who first worked together importing food, places the start of their collaboration "over 20 years ago," consistent with a mid-2000s founding for the company itself [5].

The company's mission grew directly out of its founders' lives. According to Cleanlogic, Shapiro's mother became blind at the age of seven, and Ghesser's daughter Rosie is physically disabled and neurodiverse — connections the founders cite as the reason accessibility sits at the centre of the business. Shapiro began an initiative to add Braille to product packaging, framed as a way to help blind and visually impaired customers live more independently. The two men had partnered in food imports before the business evolved into Cleanlogic [5].

Cleanlogic positions itself as a purpose-driven brand whose core purpose is "inspiring all to achieve independence and success." Its central program, called "Purchase to Employ," ties product sales to job creation for people with disabilities; the company states that every purchase helps fund training and employment for team members with disabilities. It reports that 80% of the team at its Pennsylvania facility are individuals with disabilities, and cites the gap it is responding to — that fewer than 39% of people with disabilities are employed in the United States.

The brand describes three things customers choose when they buy its products: to "get you really clean," to "treat people with respect," and to "create real opportunity." Its tagline reads, "Because nothing feels as good as being nice and clean." Alongside the employment mission, the company established a nonprofit, the Inspiration Foundation, and folds diversity, equity, inclusion and accessibility into how it describes its hiring.

The range is built around exfoliation tools rather than formulated skincare. Bestsellers and signature items include the Detoxify Dual-Texture Body Exfoliator, the Sport Large Body Exfoliator, the Bath and Body Exfoliating Stretch Cloth, silicone facial scrubbers, and a Facial Ice Roller marketed for depuffing and cooling. Products are grouped into collections — facial care, bath and body, a sport line, a detoxify line and a sustainable line — and the company says its goods are assembled in the United States.

Sustainability is presented as a second pillar alongside the employment mission. Cleanlogic says it manufactures its exfoliating tools using certified organic and recycled materials with 100% tree-free packaging, and describes its products as "eco-conscious skincare solutions made with thoughtful materials designed to be better for both skin and the planet" [4]. The company also publishes a Modern Slavery and Human Trafficking Statement and says it trains staff to recognise and prevent labour exploitation across its supply chain.

In May 2026 the company announced it had achieved Certified B Corporation status, a third-party certification it described as meeting "the highest standards of social and environmental performance, transparency, and accountability" [4]. It said it would update its packaging later in 2026 to display the B Corp logo.

In 2023, co-founder Mike Ghesser received the Vistage Leadership Award, recognised for driving revenue growth and for the company's disability-employment practices [5]. By the mid-2020s the same profile described Cleanlogic as a global business with roughly 30 million dollars in annual revenue and about 200 employees worldwide, reporting that the company had more than tripled revenue, built a factory and expanded internationally since 2018 [5]. The brand also lists outlets such as Forbes, NBC News, Good Morning America, USA Today and Inc. Magazine among press that has featured it, and a 2024 CEOWORLD article covered its disability-employment work [8].

Clean Logic is an active brand. Its most recent public milestone is the May 2026 announcement of B Corporation certification [4], and it continues to sell an ongoing product line. Public business profiles describe it as a global company of around 200 employees with roughly 30 million dollars in annual revenue [5]. Its parent company and any ownership changes are not documented in available sources.