Cloud & Glow

Cloud & Glow is a Stockholm-based beauty brand founded in 2018 [1]. It specialises not in creams or serums but in beauty tools and silk accessories: gua sha stones, facial rollers, cupping sets, an LED face mask, mulberry-silk pillowcases and turbans, and overnight face and forehead tape. The company frames these objects around a philosophy it calls "slow beauty" and "skin longevity" — the idea that results come from small, repeated rituals rather than instant fixes.

The brand operates through its own webshop and a broad network of Nordic retailers, and trades under the registered Swedish company Cloud & Glow AB [4]. It has no major editorial profile, which is consistent with a young independent brand.

According to its own account, Cloud & Glow was "built on one belief: that the most powerful skincare happens consistently, over time, through rituals that actually fit your life" [1]. The company gives its founding year as 2018 and describes itself as Stockholm-based [1]. This is corroborated by the Swedish business registry, which lists Cloud & Glow AB at an address in the Vasastaden district of Stockholm and records the company as active since 2018, with a stated business of distributing and selling skincare, cosmetics and beauty products online [4]. The brand's founders are not disclosed on its site or in public records.

Cloud & Glow positions itself in deliberate opposition to fast results. "We don't believe in quick fixes or overnight miracles," the company states; "we believe in investing in tomorrow's skin today — one ritual at a time" [1]. Its stated values centre on consistency, overnight repair, and what it terms "the quiet intelligence of slow beauty," all gathered under the banner of "skin longevity" [1]. The brand's tagline is "Rituals for your skin that lasts" [1].

In practice this language sits on a catalogue of physical tools and textiles rather than topical formulations. Although the company uses the vocabulary of skincare, its range contains no creams or serums; the products are instruments and accessories meant to support a routine.

The catalogue divides into a few groups. A "Beauty Sleep" line covers overnight face and forehead tape, silk pillowcases and silk turbans. A tools range includes gua sha, facial rollers and facial cupping sets. A "Silk Edit" gathers silk accessories such as pillowcases, glam bands and scrunchies, and a small "Tech & Devices" category holds an LED face mask.

Several products lean on specific materials. The silk pieces use 22-momme mulberry silk, which the company says reduces frizz, prevents breakage and helps hair retain moisture and style overnight. The gua sha tools come in variants by material — rose quartz, green aventurine, bian stone and stainless steel. The headline device is the RejuvenateLED Face Mask, promoted with the line "skin longevity in 10 minutes a day."

Cloud & Glow sells directly through its website and lists distribution across a range of Swedish and Nordic retailers, including Lyko, Apotea, Apotek Hjärtat, Apohem, Meds, NordicFeel, Eleven and Boozt [1]. Beyond these retail listings and product ingredient databases, the brand has little third-party presence: no Wikipedia article and no substantial coverage in major beauty press were found.

The brand is active. Its webshop carries a current product range — including a "New This Season" face and forehead tape launch — and it maintains live retail distribution across multiple Nordic markets [2]. The most recent visible activity dates to 2026.