Glowpedia
Glowpedia/Skincare/COCUNAT
Skincare

COCUNAT

COCUNAT is a cosmetics company that develops skincare, haircare and body products and sells them directly to consumers online.

Primary source verified2 sources
Glowpedia Editorial· Published 20 Jul 2026· Updated 28 Jul 2026· primary sources: 1
Editorially selected sources, summarised with the help of AI.

⚑ Omitted claims. Some claims had only weak support (T4) and were left out. The sourcing is thinner than usual.

COCUNAT
COCUNAT
COCUNAT
01 /
Summary

Overview

COCUNAT is a cosmetics company that develops skincare, haircare and body products and sells them directly to consumers online. The company dates its founding to 2013 [1], though an alternative date of around 2014 has also been recorded [5], coinciding with its first seed-funding round. COCUNAT built its identity around a "Toxic Free" concept and, more recently, a positioning as a maker of clinical, science-backed cosmetics. The company remains active, reporting around 97 employees in early 2026 and operating storefronts across several country locales [5].

02 /

Philosophy & positioning

COCUNAT's earliest positioning centred on what it calls "Toxic Free" cosmetics. According to the company, it has removed more than 9,000 substances it considers harmful from its formulas since 2013, and it describes itself as a pioneer of that approach [1]. The same about-us material frames the brand's values as clinical efficacy, being toxic-free, sustainability, and what it terms "ageless beauty" — summarised in the line "Beauty has an age: yours."

Alongside this, the company has leaned into a clinical, results-driven message. It presents itself as bringing "aesthetic medicine results directly to your home," and states a mission to "democratize aesthetic medicine with results never seen before in cosmetics." That ambition is carried by taglines including "Effectiveness without lies" and "Welcome to the new era of cosmetics." COCUNAT says its products undergo testing in external laboratories with dermatologist oversight, and it ties its marketing to a promise of independently verified results rather than claims alone.

03 /

Products & innovation

COCUNAT organises its range across face, body and hair, together with curl-focused and bundled offerings. Among the products it has highlighted are the Clinical Beauty Filler, The Absolute, Boombastic, the Curl Booster and The Cure. The company describes its formulas as drawing on what it calls exclusive actives and newer cosmetic technologies, consistent with its broader "more than cosmetics, it's science" framing.

On ethics, the company states that its ingredients are vegan and that its products are cruelty-free, and it describes its formulas as biodegradable and its packaging as sustainable. It groups these commitments under the same toxic-free and sustainability values that define its public identity.

04 /

History & milestones

The company traces its origin to 2013, when it began removing substances it deemed toxic and developing its "Toxic Free" concept [1]. A later milestone came in February 2024, when COCUNAT closed a Series A funding round led by the investor Cabiedes & Partners [5]. Earlier seed funding had been raised in 2014, which may account for the alternative founding date recorded in some business databases.

05 /

Current status

COCUNAT is an active business. As of April 2026 it was reported to have around 97 employees, and it runs a direct-to-consumer e-commerce operation with multiple regional storefronts, including US and Spanish locales [5]. No English-language Wikipedia entry exists for the brand, and no major independent beauty-editorial coverage was identified during research; the descriptions above rest chiefly on the company's own statements and business-database records.

06 /
From the fact base

Facts & evidence

Documented facts from Glowpedia's fact base — every row carries a source.

Timeline#

2013

Brand founded in Barcelona; began removing substances it considers toxic and pioneering its "Toxic Free" concept↗ cocunat.com

2024

Raised a Series A round (lead investor Cabiedes & Partners)↗ tracxn.com

Awards#

2025

Beauty Shortlist Awards (26 wins, brand-stated) — Multiple beauty categories↗ cocunat.com

2025

Pure Beauty Awards UK (2 wins, brand-stated) — Cosmetic innovation↗ cocunat.com

2025

Marie Claire Hair Awards (1 win, brand-stated) — Best hair care↗ cocunat.com

Signature products#

Clinical Beauty Filler

Products Mentioned as Award Winners: Clinical Beauty Filler↗ cocunat.com

The Absolute

Products Mentioned as Award Winners: ... The Absolute↗ cocunat.com

Boombastic

Products Mentioned as Award Winners: ... Boombastic↗ cocunat.com

Curl Booster

Products Mentioned as Award Winners: ... Curl Booster↗ cocunat.com

The Cure

Products Mentioned as Award Winners: ... The Cure↗ cocunat.com

07 /
Sourced

Certification pass

What each certification and self-stated claim rests on: the source, whose website it's on, and what needs review.

Self-stated claims
cruelty_freeSource on the brand's own site

“Toxic Free & Cruelty Free”↗ cocunat.com

recyclable_packagingSource on the brand's own site

“Sustainability: Biodegradable, vegan ingredients; sustainable packaging”↗ cocunat.com

veganSource on the brand's own site

“Sustainability: Biodegradable, vegan ingredients; sustainable packaging”↗ cocunat.com

None of these statements has been checked against the certifying bodies' registers. The statements were observed on 14 Jun 2026.

08 /
Market data

Where to buy

Availability in the Nordics

Where the brand is sold according to Glowjakt's price data, per market.

Marketproductsin stockstoresPrice range
Sweden48452129 SEK – 6,520 SEK
Denmark4845285.90 DKK – 4,410 DKK
Finland4745211.90 € – 590 €

Prices come from Glowjakt and are updated daily. Glowpedia receives no payment for clicks.

09 /
Ingredient data

Ingredients across the range

Key ingredients across COCUNAT's range, from the ingredient lists of 48 of 48 products in Sweden.

Most common key ingredientsGlycerin37 prod.Vitamin E30 prod.AHA23 prod.Squalane21 prod.Hyaluronic acid18 prod.Argan oil11 prod.Jojoba oil11 prod.Aloe vera10 prod.
May affect sensitive skinFragrance28 prod.Alcohol denat3 prod.
Shares
42%
fragrance-free
96%
with no animal-derived ingredient identified
40%
with no hit in the “may affect sensitive skin” group

Share of products with a known ingredient list. “None identified” means nothing matched our ingredient groups, not that the product is free of them.

10 /
References

Sources

T1 primary · T2 secondary · T3 note
  1. [1]T1cocunat.com/en-se/landings/about-uscocunat.com (brand site)
  2. [5]T4tracxn.com/d/companies/cocunat/__6mkRpqfRLyGvwwZe8ikvnqtka_SzzjLRMzyvbFG2dQQtracxn.com