Codage

Codage is a French skincare company founded in 2010 by the siblings Amandine and Julien Azencott, who came from a family of doctors and pharmacists [1]. Trading under the name CODAGE Paris, the brand builds its identity around made-to-measure skincare: it frames each formula as a response to an individual diagnosis rather than a product chosen by broad skin type. The company describes itself as a "French house of made-to-measure cosmetics" and says its aim is to "simplify skincare so everyone can understand their skin's needs."

The corporate entity behind the brand is B&S SAS, registered with the company register of Cannes, on the French Riviera [6]. Sources differ on where the brand is based: the official legal notice lists a registered address at 23 rue Hoche in Cannes [6], while the company's LinkedIn page gives a Paris address at 8 rue du Trésor in the Marais district [11] — the latter more likely a brand office or showroom than the registered seat. The brand remains active, with product launches and editorial coverage continuing into 2025 [9].

The Azencott siblings positioned the company as a revival of the traditional French pharmacy's prescription-and-formulation service. According to the brand, its founders are "descendants of a family of doctors and pharmacists," and it casts skincare as "a tailor-made dialogue" in which the skin's needs are decoded before a precise response is formulated. The underlying premise, as the company puts it, is that skin "changes with age, the seasons, lifestyle, and environment," so a fixed product range cannot serve everyone equally.

Editorial profiles describe the business as family-owned and built to address a perceived gap in the market — the habit of sorting customers into broad categories such as "dry," "sensitive" or "oily" instead of formulating for the individual. An early 2019 profile in The Conscious Glow Getter documented an in-store skin analysis used to build a personalised prescription.

Codage approaches skincare as a set of personalised equations, analysing the skin to identify its core needs rather than adding products for their own sake. Its stated mission is to "listen to the skin, interpret its needs, and formulate just right," and it summarises its character as "modular, expert, fully personalised." The name itself plays on the French word codage (coding), with each formula presented as a unique code for a given customer.

The brand operates at a prestige price point. On its own site, individual products range from inexpensive accessories to a professional LED device, with serums and creams positioned in the premium tier — for example, a Night Cream and the anti-ageing Serum N°06 sit at the upper end of the everyday range.

At the centre of the range is a proprietary system the company calls Nutri-Elements (styled Nutri-Éléments), described as "highly targeted cocktails of active ingredients selected for their specific action" and inspired by the periodic table of elements [2]. The brand says 26 of these building blocks can be combined into modular formulas. Customers can either buy ready-to-wear products — organised around a three-step routine the company labels prepare, act and protect — or commission a bespoke serum after an in-person consultation or online skin diagnosis through its myCODAGE service.

The catalogue spans face care, body and hair care, beauty-tech devices and home fragrance, and includes a numbered serum series such as Serum N°01 Intense Moisturizing and Serum N°06 Anti-Aging Supreme. Production is carried out at the company's own laboratory; the brand states its products are "MADE IN FRANCE in our own laboratory," with manufacturing in southern France [7].

In its clean-beauty positioning, the company says its formulas are vegan and that "over 90% of ingredients are of natural origin" [9]. Third-party profiles report that the brand is cruelty-free and that its products exclude parabens, allergens, phthalates and essential oils [12].

Codage has also collaborated with the Frankfurt-based aesthetic plastic surgeon Dr. Bianca Knoll, who has said she was drawn to "the brand's bespoke individualized approach, their serums, their products, their history, made in France" [8].

The brand sells through a mix of channels: direct-to-consumer online, aesthetic physicians, pharmacists and skincare practitioners, and a network of spas. It runs seven of its own treatment locations, the Maisons CODAGE, several of them inside hotels in Paris and on the Spanish coast at Marbella and Mallorca, alongside a standalone site in the Marais [4]. Beyond the owned spas, it maintains a partner network across several continents.

The scale of that footprint is reported inconsistently. A 2025 feature in Paris Select Book describes the brand as operating in "over 30 countries" [9], while other profiles put the figure higher — "over 35 countries" in one brand profile and "over 50 countries" on the company's LinkedIn page [12][11].

Coverage of the brand has appeared in beauty and lifestyle titles rather than through formal awards. Paris Select Book profiled it in 2025 as "a formulation house, not just a brand," and L'Officiel Singapore published an interview with the two founders. Earlier write-ups include a 2019 profile in The Conscious Glow Getter and a feature in O'Bon Paris describing the company as "customized French cosmetics."

Codage is an active brand. Its most recent clearly dated visible activity is editorial coverage from April 2025, and the company's site continues to carry current product lines and best-sellers [9]. No parent company or acquisition history surfaced in the available sources; the business appears to remain independent and family-run, operating from its laboratory in southern France.