Colour Bomb by Maverick

Colour Bomb by Maverick is a semi-permanent hair-colour line built around a colour-depositing crème conditioner. It is developed and sold by Maverick Hair & Beauty Ltd, also trading as Maverick Hair Group, a hair-and-beauty company founded by Paul Ward, Joe Calvo Martinez and Kim Baker [7]. The product is positioned as a gentler alternative to permanent dye: it deposits temporary pigment in a few minutes and fades gradually over repeated washes, without ammonia, hydrogen peroxide or bleach.

The brand reached an audience largely through social commerce. Its parent company says it launched Colour Bomb on the TikTok marketplace, where it gained traction among creators who post fade-refresh results on dyed hair [1]. The line is active, with creator content continuing into 2025 [15].

Colour Bomb grew out of Maverick Hair & Beauty, a venture started by industry figures who had previously worked with established hair brands including TIGI, Goldwell and Sexy Hair before going out on their own. Paul Ward and Joe Calvo Martinez founded the company, and Kim Baker joined as a co-founder [7]. The exact launch year of the Colour Bomb line itself is not disclosed on the company's pages.

The parent group frames its outlook in plain terms, stating that it believes in "honesty, reliability, hard work, innovation and accountability" and promising that it will "never let you down".

Colour Bomb is owned and operated by Maverick Hair & Beauty Ltd, part of Maverick Hair Group. Beyond its own line, the group describes itself as a distributor that holds rights to sell hair-care and beauty brands across Europe and the United States, naming Fudge Pro, St Tropez, Revolution Makeup and RefectoCil among the names it handles [6].

The company's location is recorded differently across its sites. Its current contact page lists a head office in Uden, in the Netherlands [4], and the parent's own-story page states that the head office moved there in 2022 [7]. An earlier address places the operation at Tilbury, Essex, in the United Kingdom — the registered office tied to the UK company behind the brand [5]. Both addresses are genuine: the UK address reflects the original registered entity, while the Netherlands address reflects the current operating base after the 2022 relocation.

The line is pitched as a way to keep colour looking fresh between salon visits rather than as a replacement for professional colouring. According to the company, the crème conditioner adds shine, moisture and tone while depositing pigment, and because it avoids the harsher chemistry of permanent dye it can be applied as often as the user likes to top up fading shades [3]. The tagline used on the brand site is "Bring out the Colour in You!"

This frequent, low-commitment use is central to how the product is presented. The colour is described as washing out gradually — typically over eight to twelve washes — so the result shifts over time rather than setting permanently.

The signature product is a 250 ml conditioning crème that yields roughly ten applications per bottle. It is sold in a range of shades identified by name and code, including White Platinum, Fire Red, Burgundy, Cold Brown and a Violet variant [2]. Application is quick: the crème is left on dry or damp hair for three to five minutes before rinsing, and the company recommends a 24-hour patch test before first use.

The brand markets the line as vegan-friendly, paraben-free and free from ammonia and peroxide [1]. The retailer Notino additionally lists it as cruelty-free [9]. The company does not name any third-party certifying bodies for these claims on its pages.

The line's visibility has come chiefly from TikTok rather than traditional press. It is sold directly through TikTok Shop in the United Kingdom [13], and the parent company explicitly cites TikTok as its launch channel. On the platform, the crème conditioner has circulated under hashtags such as #colourbomb and #hairtok, with creators demonstrating before-and-after colour refreshes on vibrant dyed hair [11].

Colour Bomb is active. Its parent group continues to describe the line as an ongoing success on the TikTok marketplace, and creator content referencing the product was still being produced in 2025 [15]. Distribution spans several markets, including the United Kingdom, Spain and Portugal.