Coohé

Coohé (styled COOHÉ) is a Danish skincare and wellness brand based in Jægerspris, north-west of Copenhagen. It was founded by Ai Fang Hansen, a skincare therapist of Asian background who, according to the company, was raised in a family rooted in traditional Chinese wellness practices [2]. The brand fuses those Eastern traditions — gua sha, cupping and aromatherapy — with a pared-back Scandinavian aesthetic, and sells its products mainly direct to consumers through its Danish-language website.

Coohé is a micro-business: the trade-fair directory Formland lists the company with one to five employees [10]. It remains active, with an operating online shop and a presence on the Danish wholesale circuit, though its footprint sits below the level of mainstream beauty press. No Wikipedia article covers the brand, and it does not appear in the editorial roundups of Danish beauty names.

The brand was established by Ai Fang Hansen, who is described as a skincare therapist and enthusiast with an Asian background, educated in her family's cultural heritage of Chinese medicine [2]. The company recounts that Hansen had personally experienced exhaustion from a fast-paced life, and set up Coohé to create products and rituals offering space for calm, reflection and mindful moments [2]. The name itself is given a meaning: according to the brand, "Coohé means 'Harmony' in Chinese."

No founding year is disclosed on the company's own pages or in the third-party listings, so the date the brand began trading is not publicly recorded.

Coohé positions itself as a holistic brand where, in its words, "beauty and well-being go hand in hand." Its stated skincare philosophy rests on the idea that healthy skin starts from within, and the company says it works only with natural and sustainably sourced ingredients chosen to be gentle on both skin and environment [3]. The brand's voice leans on what it calls ancient Eastern wisdom — inner balance, presence and natural beauty — paired with minimalist Scandinavian design.

This blend of traditions is the brand's central idea. Alongside the DTC range, Coohé also operates a business-to-business arm offering private-label production and sourcing for other companies wanting to launch their own beauty lines, citing "many years of expertise" in the industry [4]; the manufacturing partners and factory locations behind this are not disclosed.

The product catalogue spans three broad areas: a rose-based skincare line, massage and facial tools, and an aromatherapy range. The Rose-Serie is the brand's signature skincare collection, built around rose water together with squalane, hyaluronic acid, rose oil and other plant-derived ingredients, and aimed at dry, sensitive or blemish-prone skin. It includes facial oils, serums, balms and an eye cream. The tool side of the range centres on gua sha pieces and rollers cut from stones such as jade, rose quartz and green aventurine, sold alongside cupping equipment and dry brushes. The aromatherapy and "Moment" lines cover essential oils, carrier oils, incense and diffusers.

Among the diffusers, Coohé highlights its Galaxy Mist model, which the company markets as "award-winning" [4]. No specific award, jury or year is named for it, on the brand's site or in independent sources, so the description rests on the company's own statement.

On ethics, the brand states that it does not test products or ingredients on animals, nor work with suppliers that do [3]. It also says its formulas contain no artificial dyes or animal by-products [3]. Coohé holds no third-party certifications listed in its public material.

Coohé is active. Its direct-to-consumer website continues to operate with a rotating skincare range, it carries customer reviews on Danish Trustpilot, and it is registered as a supplier at the Formland trade fair, which points to ongoing wholesale distribution within Denmark [10]. Its reach remains single-country, with limited Nordic retail presence rather than a wider international operation.